“Next week, Facebook will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku through the company’s ad network,” Kurt Wagner and Peter Kafka report for Recode. “Facebook is partnering with two publishers, A+E and Tubi TV, and will deliver ads to people who watch videos on those apps, on actual television sets.”

“Facebook says this is the beginning of a test, and that it hasn’t yet worked out many details, like ad formats and lengths,” Wagner and Kafka report. “Video apps on set-top boxes often include advertising, but Facebook’s experiment brings the promise of much more targeted ads than most apps have used in the past. That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.”

“Using IP addresses, Facebook will be able to tell that the Apple TV in your basement is used by the same person — or at least the same family — that logs into Facebook accounts at the same place, and will use that data to deliver relevant ads,” Wagner and Kafka report. “One likely issue Facebook will have to resolve before its video plans can really get going: The reaction from set-top box makers, who likely have their own ideas about how advertising will work on their hardware. Facebook is trying to work with those makers, including Apple, but how this ends up being divided longterm will be interesting to watch.”

Read more in the full article here.

MacDailyNews Take: Facebook continues to take on and hit Google where it hurts. It’s the “War of the Creeps!”

Beyond the privacy aspect, Facebook is Creepster Central. It’s a Narcissists’ Paradise. In general, yuck. — MacDailyNews, March 27, 2015

Facebook begins tracking non-users around the internet – May 27, 2016
Former Facebook workers: We routinely suppressed conservative news – May 9, 2016
FCC won’t force Google and Facebook to stop tracking you – November 6, 2015
European Commission: Don’t use Facebook if you don’t want to be spied on – March 27, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Tim Berners-Lee: You should own your personal data, not Google, Facebook, Amazon, and advertisers – October 8, 2014
Facebook conducts massive psychology experiment on 700,000 unaware users, and you may have been a guinea pig – June 28, 2014
Why Apple really values your privacy – unlike Google, Facebook, or Amazon – June 25, 2014
U.S. NSA used Facebook to hack into computers – March 12, 2014
How to permanently delete your Facebook account – December 16, 2013
Study finds link between number of Facebook friends and ‘socially disruptive’ narcissism – April 10, 2012