“The change is a subtle one, but it could mean Facebook will soon help to sell and place a much larger portion of the video and display ads that appear across the Internet. The change will also intensify competition with Alphabet Inc. subsidiary Google, which dominates the global digital-advertising market, and a wide range of other online ad specialists,” Jack Marshall reports for The Wall Street Journal. “‘Publishers and app developers have some users who aren’t Facebook users. We think we can do a better job powering those ads,’ said Andrew Bosworth, vice president of Facebook’s ads and business platform.”
“To date, Facebook has only showed ads across its Audience Network to Facebook users, targeted based on information the company has collected about its users’ tastes and behaviors,” Marshall reports. “Now Facebook plans to collect information about all Internet users, through ‘like’ buttons and other pieces of code present on Web pages across the Internet. It will then use the information it collects to target ads to non-Facebook users. ‘Our buttons and plugins send over basic information about users’ browsing sessions. For non-Facebook members, previously we didn’t use it. Now we’ll use it to better understand how to target those people,’ Mr. Bosworth said.”
Read more in the full article here.
MacDailyNews Take: Facebook is taking on and hitting Google where it hurts. It’s the War of the Creeps!
Beyond the privacy aspect, Facebook is Creepster Central. It’s a Narcissists’ Paradise. In general, yuck. — MacDailyNews, March 27, 2015
Former Facebook workers: We routinely suppressed conservative news – May 9, 2016
FCC won’t force Google and Facebook to stop tracking you – November 6, 2015
European Commission: Don’t use Facebook if you don’t want to be spied on – March 27, 2015
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Tim Berners-Lee: You should own your personal data, not Google, Facebook, Amazon, and advertisers – October 8, 2014
Facebook conducts massive psychology experiment on 700,000 unaware users, and you may have been a guinea pig – June 28, 2014
Why Apple really values your privacy – unlike Google, Facebook, or Amazon – June 25, 2014
U.S. NSA used Facebook to hack into computers – March 12, 2014
How to permanently delete your Facebook account – December 16, 2013
Study finds link between number of Facebook friends and ‘socially disruptive’ narcissism – April 10, 2012