“Yes, Apple has a problem — a problem most other companies would love to have: customers like the products too much so the market is becoming saturated,” Robert X. Cringely writes for I, Cringely. “All Apple needs is a new product category, right? Another iMac, iPod, iPhone, iPad will do nicely. Where is it?”

“It isn’t anywhere and in that sense Apple has lost its mojo,” Cringely writes. “Apple, whether it admits so or not, has to live with the memory of Steve Jobs.”

“And so Apple is both paralyzed and isolated. These two characteristics have to be considered together to understand where the company stands. While I doubt that Apple is out of good ideas I also don’t doubt that the company is close to incapable of seriously committing to any of the ones it has,” Cringely writes. “The basic problem here is that Apple insists on “thinking different” when in fact there’s not much real thinking happening there at all — just waiting for something to percolate. And when it percolates, that something still has to not only be different, it can’t put a hurt on Apple’s sacrosanct margins, which means almost no new ideas qualify no matter how well they have been perked.”

Read more in the full article here.

MacDailyNews Take: Oh, puleeze.

Bob then goes on to recommend that Apple buy up all the writers in Hollywood by inking a deal with the Writers Guild or something.

The price Apple pays for secrecy is almost too high at times.

Analysts: Evidence of innovation and upside in Apple’s 10Q filing – October 27, 2016
Analysts: Apple’s innovation will pay off… eventually – October 26, 2016
Apple CEO Cook: We’re innovating like crazy – July 27, 2016
Apple’s massive R&D expenditure indicates myriad projects in the pipeline – April 27, 2016