“That’s a trick question. Apple cares,” Bambi Brannan writes for Mac360. “But it’s 2016. It’s nearly five years after co-founder Steve Jobs died. So, Apple cares different.”

“CEO Tim Cook’s Apple is not Steve Jobs’ Apple, and that’s a fact we have to get over,” Brannan writes. “Cook is an engineer. Jobs was an artist. That means we can expect Apple to act more like how an engineer would run the show vs. how the mercurial Jobs ran Apple.”

“Right up front we can see that Apple cares differently about shareholders. We can argue all day about what Steve Jobs would have done with Apple’s tens of billions in riches, but it’s safe to safe stock buybacks and dividends were not high on his list,” Brannan writes. “If the average customer doesn’t care that much about a product line refresh, and the enterprise customer doesn’t care as much about massive leaps in new technology, then why should Apple care about those of us who bang the drums and cry to the heavens that Apple is doomed because some products are not refreshed as often as we prefer? Trick question again. Apple cares about us. But Apple doesn’t care about us as much as we want Apple to care about us.”

Read more in the full article here.

MacDailyNews Take: Needlessly leaving money on the table isn’t smart business.

Apple’s Mac stagnation – August 6, 2016
Here’s why Apple doesn’t care about updating Macs or something – August 5, 2016
Apple should stop peddling four-year-old Macs – August 4, 2016
Is Apple phasing out the pro-level Mac? – August 2, 2016
Apple confirms Mac market share loss – July 29, 2016
Apple prepping new MacBook Air with USB-C, reports claim – July 27, 2016
What’s happening with Apple’s Macintosh? – July 14, 2016
Sales suffer as Apple neglects the Mac – July 12, 2016
Apple’s Mac sales fall, economies shudder – July 12, 2016
IDC, Gartner: Apple’s Mac no longer bucking PC industry’s sales slide – July 12, 2016
Here’s the problem: Apple is ignoring the Mac – April 28, 2016
Apple’s Mac sales tumble 12% in second-biggest downturn since ’07 – April 27, 2016
Apple reports earnings miss in Q216 – April 26, 2016
Apple’s languishing Macintosh: Is a massive re-invention near? – April 25, 2016
Hey Apple, how about shipping a new computer sometime? – April 15, 2016
Apple’s aging Mac Pro is falling way behind Windows rivals – April 12, 2016