“‘The Mac, iPod, Apple TV, and iPhone. Only one of those is a computer. So we’re changing the name,’ said Jobs,” Simon writes. “Apple Computer became Apple Inc. And thus began the post-PC revolution, a conscious cultural shift that demoted the Mac to a device and gradually pushed it into the background. Over the years since, Apple’s innovations have been largely relegated to the mobile space, only appearing on the Mac after they’ve emerged as established, dependent technologies.”
MacDailyNews Take: Actually, Steve was being duplicitous; hiding perceived complexity for marketing purposes. All four are plainly computers, as he well knew. And as Apple obviously still knows full well today.
Simon writes, “No one knows for sure what Apple’s long-term plans are for the Mac, but it’s pretty clear that there isn’t a whole lot of attention being devoted to its longest running product.”
Read more in the full article here.
MacDailyNews Take: There will be new Macs, including MacBook Pro models, for the foreseeable future. Desktop “Mac Pro?” The jury is still out, but Apple’s silence so far is deafening.
Apple debuts new iPad Pro TV ad: ‘What’s a Computer?’ – August 1, 2016
The only thing really wrong with Apple’s iPhone is its name – January 9, 2007