“Ahead of the anticipated launch of the iPhone 7 and iPhone 7 Plus in September, it’s worth remembering these will not be the first new iPhone models released this year,” Ewan Spence writes for Forbes.

“March saw the lower priced iPhone SE revealed by Tim Cook and his team. While various iPhones have been targeted further down the price portfolio (notably the iPhone 5C), the SE is the handset that has managed to not only reach that price point but also be accepted by the press and the public,” Spence writes. “That combination has increased the impact of the SE on Apple’s ecosystem, and it points towards Apple’s future in the hardware market.”

“In the old way of things, the iPhone SE is the weak point. If Cook is correct, that weak point is going to be transformed into the fulcrum that will drive Apple forward over the next few years,” Spence writes. “If he has misjudged it, then the iPhone SE is the signpost to a long, slow descent from the financial peak it currently occupies.”

Read more in the full article here.

MacDailyNews Take: Interesting, but overwrought and based upon a faulty premise. Beware anyone who seems to believe and base their theories on the “iPhone 7 will be boring and therefore not sell well” meme. Before too long, they will be proven very wrong.