“A son of Cuban immigrants, [Eddy] Cue — married with three children, including two adult sons who now work in tech — is defined as much by Apple as he is by his love of Duke basketball, rock music and expensive cars,” Natalie Jarvey reports for The Hollywood Reporter. “He invited THR to his sports memorabilia-adorned office in Cupertino, Calif., to reveal what he learned about Hollywood from Jobs, why TV distribution is broken and to whom he turns for advice.”
A few snippets:
Will we see an Apple skinny bundle or live-TV streaming service?
Whether we’re providing it or somebody else is, it really doesn’t matter to us. What we’re trying to do is build the platform that allows anybody to get content to consumers. If a Time Warner [Cable] or a DirecTV wants to offer a bundle themselves, they should do it through Apple TV and iPad and iPhone. As a matter of fact, I’m not a big fan of the skinny bundle.
I think it’s a misconception. Most people, at the end of the day, end up paying more, not less, for the things they love… People pay for Netflix as an add-on to TV, and they’re happy doing it. And why is that? Because they’re happy with what they’re getting from Netflix. So the question to ask about skinny bundles is, why are customers not happy?
So, why aren’t they happy?
They’re not getting the features that they want. The fact that I have to set things to record seems idiotic. And channel guides — I get home and I want to watch a Duke basketball game; why do I have to go hunting to find out what channel it’s on? Why can’t I just say, “I want to watch Duke basketball.” Or, even better, why doesn’t the system know that? “Here’s the Duke basketball game.” Those technical capabilities exist today. They just don’t exist for television.
If an agent came to you with a show pack-aged with a big star, you wouldn’t take it?
Probably not right now. We’re not in the business of trying to create TV shows. If we see it being complementary to the things we’re doing at Apple Music or if we see it being something that’s innovative on our platform, we may help them and guide them and make suggestions. But we’re not trying to compete with Netflix or compete with Comcast.
Tons more in the full article here.
MacDailyNews Take: A cynic might add to Cue’s quote thusly: “I’m not a big fan of the skinny bundle” ever since I couldn’t get the deals hammered out.