“Recently things haven’t been going very well for Apple Inc. stock investors. In the past three months, Apple stock tanked 14.4%. Mr. Market hasn’t liked the ‘iPhone’ maker very much these days because prospects of the iPhone just don’t look that bright anymore,” Jing Pan writes for Profit Confidential. “Even though the iPhone might not be as hot as before, there’s something else that the company has planned for the future.”

“That thing is going to be in the virtual reality (VR) and augmented reality (AR) industry,” Pan writes. “In January, Apple’s chief executive officer, Tim Cook, was asked whether he believes VR is a geeky niche or something that could go mainstream. ‘I don’t think it’s a niche,’ he said. ‘It’s really cool and has some interesting applications.'”

“Last year, Apple was granted a patent for a head-mounted display that works with the iPhone. The user would be able to insert an iPhone into the headset and use it as a VR device. The patent suggests that the device could be controlled by a remote,” Pan writes. “On Tuesday, the U.S. Patent and Trademark Office granted Apple another patent, with the title ‘Peripheral Treatment for Head-Mounted Displays.’ …Based on the images, it’s pretty clear that the technology described in the patent could be used to develop a VR/AR headset.”

Read more in the full article here.

MacDailyNews Take: We shall see. Literally.

Apple seriously ramps up their secret Virtual Reality project – January 30, 2016
Apple acquires Flyby Media; assembles large team of virtual and augmented reality experts – January 29, 2016
Apple hires leading virtual reality researcher – January 22, 2016
Apple is building a virtual reality supply chain with disruptive potential, new research shows – November 19, 2015
Analyst: Apple team exploring virtual reality/augmented reality – August 31, 2015
Apple exploring a new reality with purchase of Metaio – June 3, 2015
Apple patents perforated augmented reality display that you can see and hear through – May 29, 2015
Apple acquires augmented reality company Metaio – May 28, 2015
New Apple haptics patent application reveals diamond-layered trackpad that simulates wood, other textures – April 23, 2015
Apple granted U.S. patent for hybrid VR head-mounted display – February 18, 2015
Apple is working on VR user interfaces and gaming; looking for Oculus and Leap experts – February 10, 2015
Apple granted patent for display-based speakers for iOS devices – January 13, 2015
Apple granted a patent for devices with a transparent display – November 18, 2014
Apple’s new iPhones, iPads could feature haptic displays – June 30, 2014
Apple patent application reveals personal display headset invention – May 8, 2014
Apple patent application reveals wildly intelligent multi-tiered haptics system – May 3, 2012
Apple continues to tweak Apple TV video headset accessory – April 10, 2014
Apple patent application reveals sapphire flexible transparent display devices created with Liquidmetal – December 19, 2013
Apple granted knockout patent for head-mounted personal display – December 10, 2013
iGlasses: Apple granted patent for head-mounted augmented reality displays – July 5, 2012
Apple files patent application for haptic feedback touch-based user interface – March 22, 2012