Why you should wait until September to buy your next iPhone

“My patented iPhone No-Buy Rule™: Do not buy an iPhone once June rolls around. Wait for the new one,” Joanna Stern writes for The Wall Street Journal. “This year, there are plenty of reasons to wait. The iPhone 6s, while a very good phone, failed to address some of the biggest complaints we have about our smartphones—most notably battery life.”

“The iPhone upgrade cycle has become as predictable as a Starbucks latte. One year, there’s a fresh design. The next year, the ‘S’ year, it’s the same design with key upgrades like a fingerprint sensor or 3D Touch screen,” Stern writes. “This year, Apple is expected to break with that tick-tock tradition: The design won’t be a radical departure from the iPhone 6 and iPhone 6s.”

“There’s evidence that the next iPhone will be substantially improved in areas where the iPhone 6s wasn’t. The larger Plus-model 5.5-inch iPhone is expected to have twin camera lenses to improve overall photo quality and add depth-of-field effects,” Stern writes. The regular 4.7-inch iPhone is expected to get a single camera with a better sensor.”

Read more in the full article here.

MacDailyNews Take: As always, same as with Macs and iPods, if you need one now, you need one now. If you can wait 8-12 weeks, wait.


  1. I honestly don’t see the point of articles like this. Isn’t it true in any case of buying some product. You can always wait for the next iteration because in most cases it will likely be better in some way. What goes for the iPhone can be said about any smartphone. Why not tell people to hold out for iPhone 8 because that will really be a big improvement over current iPhones? Are owners of the current iPhone really that displeased with what they already have that they even need a new iPhone model?

  2. And don’t buy this year’s Honda or Tesla, too, because there are longstanding issues the companies have not addressed.

    Mostly, the fact that they do not come from the future.

    People who use the trite expression about their “patented” rule are not to be trusted. It’s never true, of course, but is mostly just lazy writing. Also, it conveys a low opinion of the reader.

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