“It looks like Apple is planning a huge upgrade for Siri, one that will see the voice assistant surge ahead of rivals Google Now, Microsoft’s Cortana, and Alexa, the AI behind Amazon Echo,” Harish Jonnalagadda reports for iMore.

“Apple acquired U.K.-based speech processing startup VocalIQ last year, and will be integrating the advances made by the company in processing natural language queries and machine learning into Siri,” Jonnalagadda reports.

“VocalIQ uses machine learning to provide context to queries, with the AI able to understand a follow-up question to a previous query,” Jonnalagadda reports.

Read more in the full article here.

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SEE ALSO:
Apple acquires advanced artificial intelligence startup Perceptio – October 5, 2015
Apple buys artificial intelligence natural language start-up VocalIQ – October 2, 2015