“Apple CEO Tim Cook said Tuesday that apps are the future of television and that the company wants to help change the entertainment industry,” The Associated Press reports.
“Since launching Apple TV, ‘it’s clear to us as we pull that string that there’s a lot left to do and we’d like to be a catalyst in changing the world of entertainment,’ said Cook, whose company already radically changed the music industry with its iTunes Store,” AP reports.
“The Apple boss told a meeting in the Dutch capital that the Apple Watch also should become a vital tool for wearers to keep a check on their health,” AP reports. “Cook said that health is a field Apple is focused on now and into the future.”
Read more in the full article here.
MacDailyNews Take: We want our skinny bundles!
SEE ALSO:
Live TV options on Apple TV not ready for prime time – April 18, 2016
Kanex Digital Audio Adapter for Apple TV comes to the rescue of Apple TV owners – March 28, 2016
Apple may have dropped its plans for an Apple TV streaming service – February 15, 2016
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 201
I, uh, no longer have a TV.
No TV is the future of TV.
The thing is, there is still a market for live content (even if only sport), and that means schedules and being able to see what’s on when. It’s one thing to be able to see when to watch something that you know about, but having everything compartmentalised into separate apps makes it easier to miss things. Having to check Amazon, Hulu, Netflix, etc, etc to see what new content they have that might interest me is a chore. There is something to be said for being able to scan the tv guide and at a glance see what’s on at a given moment.
Content Guides for the Internet will be created.
Yes, and they will not be apps. They will be schedules telling you when the next live match will be televised, with its content strictly controlled by the content owner.
Content is king. Apps are annoyance.
“Apps are the future of TV”. Yeah, it’s really nice when you can have apps on a set-top box. It’s too bad that you can’t install any apps on the 2nd and 3rd generation Apple TVs. And that the 2nd generation Apple TV no longer has a YouTube app.
Sorry Tim, but content is still the future of TV. If you can’t secure content at a reasonable price there’s very little additional growth in our mostly beloved Apple TV devices. Apple TV is a narrowly useful incremental enhancement device (which I enjoy using weekly), but it is not bold and it is not the “future of television!” in its present state. Please save the pronouncements for when they are actually deserved. Credibility is key.
“Apps are the future of TV” sounds mildly moronic at present. It’s like hyping warm air.
Who wants to manage apps? Apple seems to forget that a consumer’s need for apps on the iPhone are significantly different than media distribution.
Moreover, the political polarization will only get worse if people self-select only the news and media that feeds their own internal biases. The most successful people are the ones who spend most of their time understanding others’ point of view. That means flipping channels a lot. That’s easy to do with conventional TV or Youtube, but it’s a pain to do with an app model.
What is really required is a interactive “LIVE TV Guide App” that ties all the network and Prime apps together. Going to each app to see what’s on now is not the way to go for live. This only works for VOD streaming.
CEO Cool is Such a visionary,. Wow!
He’s absolutely right, but Apple has dragged its feet. I know I’m not the only one who has no more need for cable other than Internet.
I own an old Apple TV which I rarely use, a chromecast and a roku. I personally like Chromecast the best. Chromecast is invisible and I don’t have to think about it. Just open your app of choice and hit play..
The lack of any “UI”is what I like about it. Roku and Apple TV frustrate me. If I want to watch Hulu, Netflix, YouTube or whatever, I like that I can just hit play and not have to fuss with another device.
I Hoping they will construct a form of Apple for iTunes LPs that can play on the latest Apple TV as 2.0 is not compatible right now. It would be really cool to be able to view albums as mini Apps it would also bring back the whole Album experience which could be seen on phones Pads and Apple TV…thats the hope waiting for WWDC for the API
Apps are so NOT the future of TV.
At last year’s WWDC I recall groaning when I heard him say that.
Apple has completely failed to win over any significant support with media outlets. None of them trust the amoral Cook and rightly so.
Apple TV is going nowhere fast. Our Samsung TV plays Netflix with a FAR better UI and that’s really all we need rt now.
If ‘skinny bundles’ ever arrive we’ll go back to cable.
Cook is looking more and more like a visionless baboon.
Steve should have left a man in charge.
I really think Cook is lost and has no idea what he’s talking about.
Does he even own and use an ATV? There are problems with that thing.
What about the IOS update that bricks the iPad pros? Did they even have it tested?
We primarily watch our ATV4, with Roku for Amazon and use many of the new apps. But Cook and company need to spend some realtime actually using it and fix all of the small but annoying quirks. The remote needs refining, the interface is clunky. I use Plex to watch my movies since it will actually list the whole title and poster, rather that a static text list.
ATV4 is was not ready, and still not ready for Prime Time.
You are 100% correct about what you stated. It’s got a lot of problems. Software problems, UX/UI problems, ergonomic controller problems, etc.
If it all ends up being structured like cable, then what’s difference? I personally would prefer something other than cable TV repackaged with a different interface. So much of what is being pushed these days amounts to simply that – new interfaces for old ways of doing things. Meh, I say.