“When Ashi Hoseini, manager of mobile solutions for Scandinavian Airlines (SAS), began talking to IBM about creating apps that might help the airline’s crews be more efficient, she got the kind of offer many techies can only dream about: An offer to fly to Cupertino and work directly with Apple developers at the company’s headquarters,” Chris O’Brien writes for VentureBeat. “A few days later, she and her team left with a new app SAS crews can use on iOS devices. (The app will be rolling out soon.)”

“IBM and Apple have created dedicated teams that work from the Apple campus, helping customers like SAS develop apps that meet their specific needs. While Apple has lots of developer outreach, teaching businesses to use enterprise apps is a far more complex proposition, because such apps likely have to plug into existing infrastructure and databases to work seamlessly,” O’Brien writes. “In other words, these are not just two programmers building another photo sharing app.”

“So far, the partnership between Apple and IBM has led to the creation of 100 enterprise apps,” O’Brien writes. “If that doesn’t sound like a huge number, remember that when these get rolled out at massive companies, they drive the need to buy large quantities of Apple gadgets and IBM data and consulting services.”

Read more in the full article here.

MacDailyNews Take: The value and potential of the Apple+IBM partnership cannot be overstated.

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