“Alongside its powerful brand, it has added traditional distribution channels such as Target, Walmart, Costco, Staples, Best Buy and other mail-order businesses to sell its products,” Darrell reports. “The result is that the company could have just had the strongest Black Friday sales in its entire history. Considering it already stands out among top global brands, boasts revenues over $200 billion, and sells over 200 million iPhones annually, the above statement is saying something.”
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MacDailyNews Note: Excerpts from Chowdhry’s notes:
Apple probably had the strongest Friday sales in its entire history.
Traditional retailers had been worried that 2015 and beyond Holiday sales is going to be dominated by Gadgets and they may be left behind and be a non-participant in this trend. Apple decided to help out the traditional retailers to sell Apple’s affordable aspirational platform including: iPhones, iPads, Apple Watch, Apple TV and Mac’s. In a very short time, Apple has quadrupled the Apple’s expert salesforce. These Apple experts are now available at many more locations, who have the same expertise that one would find at the Apple Store.
Apple Watch was probably the Number 1 selling item at Mail Order companies like B&H: $50 discount on Apple Watch, $50 B&H gift card, Zero Sales Tax (Everywhere other than New York, which is another 8% to 10% customer saving), Free shipping, Facebook drove significant traffic to B&H. Because of all the above, Apple Watch felt like a bargain… iPad Air 2 is the hottest gift item for kids 8 years and older; iPad mini for kids younger than 8 years: iPad Air 2 and iPad Mini are having a very strong holiday season iPad’s are emerging to be the first computing device of choice for Kids, with iPad mini starting at $199.