“One of the things that interests me most with regards to the Apple Watch owner research I’m involved with as a part of Wristly is the way we are able to observe, on a monthly basis, the behaviours of consumers in a brand new category. To my knowledge, nothing like this has been done before,” Ben Bajarin writes for Tech.pinions.
“We believe it is important to tell the whole story with regard to the Apple Watch and smartwatches. Which means, we need to research the bad as well as the good,” Bajarin writes. “So we decided to seek out and learn from those who had less than positive experiences with the Apple Watch and have stopped using it entirely or significantly less than when they first purchased it.”
“We found and asked 340 people who have tried and seemingly moved on from the Apple Watch, at least for now, to share their thoughts on what turned them off,” Bajarin writes. “Following the consistent theme we discover with the Wristly research, there is a heavy negative bias from those who work in the tech industry. In this panel, like many others we have run, the most critical and less satisfied Apple Watch owners are the ones who work in tech, evaluate tech for a living, or are fairly technical. 45% of the respondents of this dissatisfaction panel work in tech and in a tech related function (like a developer).”
Read more in the full article here.
MacDailyNews Take: “Normal” people, non-techies, love their Apple Watches. Some so-called “techie” people act as if they aren’t familiar with the constraints of battery technology or mobile processors (especially in regard to heat dissipation). Many of these same people also seem to have an deep-seated desire for a “Dick Tracy Watch” without ever asking themselves “Why? Why do I want something that was conceived before the Internet and before everyone who’d ever want to wear one had a sophisticated portable pocket computer in their pocket?”
This quest for a “two-way wrist radio” is unending because it’s an outmoded idea and is therefore never coming. People will be wearing “Dick Tracy Hats” en masse before they’re wearing “Dick Tracy Watches.”
People who give up on their Apple Watch generally do so because they simply don’t get it. They approach Apple Watch by trying to shove it into some preconceived idea built upon an idea drawn in a comic strip in the 1940’s. When it doesn’t fit, they give up; their brains seemingly not being malleable enough to use Apple Watch the way it was designed to be used.
Apple Watch users who love their Apple Watches — which is nearly all of them, by the way with Apple Watch satisfaction at an unprecedented 97%, beating the user satisfaction of the original iPhone and iPad — understand.
Everyone else is just on the outside looking in, just like those who were snapping their flip phones closed and muttering to themselves, “my cellphone works fine,” staring blankly as we first generation iPhone owners were already living and working in the future, saving time, up-to-date, at the ready, and with the answers to many, many questions at our fingertips way back in the summer of 2007. The rest of the world would figure it out eventually.
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