“Stop me if you’ve heard this one: “Weeks after its high-profile launch, Apple’s [new cloud service] has been drawing widespread criticism from [iPhone/iPad/Mac] users angry about a troubling pattern of [lost files/downtime/crashes/bandwidth overages/skin rashes],” Rob Pegoraro writes for Yahoo Tech. “(Just kidding about the rashes. Sorry, Apple.)”

“This moment-of-truth story about flaws found in a new Apple service is becoming a core part of the Apple news cycle, up there with next-iDevice rumor stories and one-month-later assessments of life with Apple gadgets,” Pegoraro writes. “But why?”

“Two longtime Apple observers could only suggest that this pattern of dysfunctionality lies in the company’s own sense of its priorities, however misguided it might be,” Pegoraro writes. “‘Apple is more interested in moving fast on the OS (both iOS and OS X) sides than making sure its software (iTunes, iPhotos, and Photos, notably) keeps up, and services seem to fall below that,’ wrote Glenn Fleishman, a Macworld columnist with some two decades of experience covering the company. ‘If services quality and reliability were truly important to Apple, it could deploy them well.’ ‘Many of Apple’s services are free, and those that aren’t don’t contribute to the company’s bottom line in a significant way,’ wrote Adam Engst, who co-founded the TidBITS newsletter in 1990 and still runs the site. ‘In Apple’s world, services are always subordinate to software, and software exists to sell hardware.'”

Read more in the full article here.

MacDailyNews Take: As we wrote last month:

It’s a shame alright. It’s also incompetence.

This is just the latest in a years-long litany of outages and issues.

If Apple, the world’s most valuable company, can’t figure out cloud services by now, there is something wrong with Apple’s management. There is something wrong with Apple’s priorities. The cloud is the future. It needs to be a top priority, not an afterthought. It needs to work. Not be a running joke that fouls up people’s lives. An iPhone with a wonky cloud is a wonky smartphone. A Mac with a faulty cloud is a faulty personal computer. The same goes for iPad, iPod, Apple Watch, and Apple TV.

The success of Apple’s hardware products depends on iCloud (and all that it entails) just working.

Time’s up. What’s it going to take to finally get your iCloud act together, Mr. Cook? Who’s responsible (Eddy Cue is Apple’s Senior Vice President, Internet Software and Services) and what’s the price, if any, that they pay for repeated failure?

Maybe it’s time for Cue to button up his shirt, park the Ferrari, and get to work? Or perhaps it’s time you threw some cash at some Google and Amazon employees in order to get some people in there who can perform competently since your in-house staff obviously can’t handle it?

Can anyone tell me what MobileMe is supposed to do? (someone helpfully gives the answer) So why the fuck doesn’t it do that? …You’ve tarnished Apple’s reputation. You should hate each other for having let each other down. — Steve Jobs, August 2008.

Jobs then named a new executive on the spot to run the team.

SEE ALSO:
Apple fails yet again in the cloud: How to use Apple Music without iCloud Music Library – July 23, 2015
Jim Dalrymple: Apple Music is a nightmare, and I’m done with it – July 23, 2015
Apple Music, Beats 1, App Store service restored after four-hour outage for some users – July 21, 2015
Why Apple’s iMessage is unreliable: Apple is juggling too many balls in the cloud – June 23, 2015
Apple’s iTunes and App stores’ costly 12-hour outage – March 12, 2015
Apple’s iTunes, app stores, iCloud services experience outages worldwide – March 11, 2015
iCloud is a major weakness: Will Apple ever fix it? – January 25, 2015
iCloud accounts at risk after hacker releases tool allowing access to any login – January 2, 2015
Apple’s online stores hit with 2nd outage this week – September 4, 2014
Overnight outage of Apple’s iCloud, online store lasted hours – October 9, 2013
Service outages affect Apple’s App Store, iTunes, and FaceTime for hours – August 7, 2013
Apple’s iCloud services again hit by worldwide outage – April 23, 2013
Apple confirms multiple service outages; App Store, iTunes and Calendar still down for some – February 21, 2013
Apple’s iMessage and FaceTime suffer another significant outage Sunday – November 19, 2012
Apple’s iTunes Match down as Apple’s iCloud problems continue – November 19, 2012
Class-action lawsuit accuses Apple of botching MobileMe to iCloud transition – May 18, 2012