“When Apple’s iTunes Store and App Store were taken out of commission on Wednesday thanks to a DNS issue, iPhone, iPad and Mac owners couldn’t purchase apps, songs, movies or books,” Jeff Gamet writes for The Mac Observer. “It took Apple 12 hours to get their systems up and running again, costing the company about US$25 million in lost sales.”

“Missing out on $25 million in sales doesn’t sound like much for the most valuable company in the world, but for app developers who make their living from those sales, yesterday’s outage had to hurt at least a little,” Gamet writes. “Last year, Apple paid out $10 billion to app developers, or about $27 million a day, leaving app makers short $13.5 million during the App Store’s down time.”

Much more in the full article here.

MacDailyNews Take: The sales weren’t lost if people simply came back later to buy what they wanted. It’s difficult to calculate exactly how much money was actually lost and how much was simply delayed.

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Apple apologizes for widespread service outage – March 11, 2015
Apple’s iTunes, app stores, iCloud services experience outages worldwide – March 11, 2015