“Apple is hiring a team of journalists to run its Apple News service, part of a broader push by the company to personalise the content it selects and delivers to users of its devices,” Matthew Garrahan and Tim Bradshaw report for The Financial Times.

“The Apple editorial team will liaise with publishers, which include the Financial Times, New York Times, The Guardian and The Economist, which have signed up to provide content to the news service,” Garrahan and Bradshaw report. “A job ad posted for Apple News, which replaces Apple’s Newsstand and will compete with Facebook’s new Instant Articles service, said successful candidates would ‘identify and deliver the best in breaking national, global, and local news.'”

Garrahan and Bradshaw report, “One publisher that has had negotiations with Apple over the news service said the hiring of journalists was ‘jaw-dropping’ and ‘a real surprise.'”

Read more in the full article here.

MacDailyNews Take: We agree with Ken Doctor, an analyst with Newsonomics quoted in the full article that this is not surprising. It’s either algorithms or people and Apple is definitely looking for the human touch in Music, so it makes sense to go that way for News, too. Human curation, although subject to bias, works much better than algorithms.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]

SEE ALSO:

Apple News to have human curation – and that raises issues – June 15, 2015
Flipboard CEO blasts Apple’s News app as ‘something that we actually shipped five years ago’ – June 12, 2015
Apple dumps Newsstand, takes on Facebook with Flipboard-like ‘News’ app – June 9, 2015