Christmas online sales up 8.3%, iOS sales nearly quadruple Android’s

“Christmas is a religious and cultural celebration for billions of people, which means it’s also a big day for online shopping,” Emil Protalinski reports for VentureBeat. “Online sales grew by 8.3 percent over 2013, according to the latest figures from IBM. Mobile traffic accounted for more than half (57.1 percent) of all online shopping traffic, up 18.6 percent over 2013. Mobile sales made up over a third (34.8 percent) of total Christmas Day online sales, an increase of 20.4 percent year-over-year.”

“As always in the U.S., iOS beat out Android in mobile shopping this Christmas. iOS users averaged $97.28 per order compared to $67.40 for Android users, a difference of 44.3 percent,” Protalinski reports. “iOS traffic accounted for 39.1 percent of total online traffic, more than double that of Android, which drove 17.7 percent of all online traffic. More importantly, iOS sales accounted for 27 percent of total online sales, nearly four times that of Android, which drove 7.6 percent of all online sales.”

“As we’ve noted before, the discrepancy between Android and iOS for these numbers can often be attributed to the fact that the latter has a larger market share in the U.S.,” Protalinski reports. “The difference is even larger for sales than for traffic, however, which is likely because iOS users have more money than Android users.”

Read more in the full article here.

MacDailyNews Take: Smart developers, accessory makers, home automation makers, vehicle makers, advertisers, etc. go where the money is.

Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one. When it comes to mobile operating systems, all users are simply not equal. – SteveJack, MacDailyNews, November 15, 2014

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