Christmas online sales up 8.3%, iOS sales nearly quadruple Android’s

“Christmas is a religious and cultural celebration for billions of people, which means it’s also a big day for online shopping,” Emil Protalinski reports for VentureBeat. “Online sales grew by 8.3 percent over 2013, according to the latest figures from IBM. Mobile traffic accounted for more than half (57.1 percent) of all online shopping traffic, up 18.6 percent over 2013. Mobile sales made up over a third (34.8 percent) of total Christmas Day online sales, an increase of 20.4 percent year-over-year.”

“As always in the U.S., iOS beat out Android in mobile shopping this Christmas. iOS users averaged $97.28 per order compared to $67.40 for Android users, a difference of 44.3 percent,” Protalinski reports. “iOS traffic accounted for 39.1 percent of total online traffic, more than double that of Android, which drove 17.7 percent of all online traffic. More importantly, iOS sales accounted for 27 percent of total online sales, nearly four times that of Android, which drove 7.6 percent of all online sales.”

“As we’ve noted before, the discrepancy between Android and iOS for these numbers can often be attributed to the fact that the latter has a larger market share in the U.S.,” Protalinski reports. “The difference is even larger for sales than for traffic, however, which is likely because iOS users have more money than Android users.”

Read more in the full article here.

MacDailyNews Take: Smart developers, accessory makers, home automation makers, vehicle makers, advertisers, etc. go where the money is.

Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one. When it comes to mobile operating systems, all users are simply not equal.SteveJack, MacDailyNews, November 15, 2014

Related articles:
Apple’s iOS devices accounted for 78% of record setting Cyber Monday mobile sales – December 2, 2014
More affluent, tech-savvier Apple iOS users outspend Android users by 25 percent – December 1, 2014
Even more proof that Android is for poor people – November 15, 2014
Why Silicon Valley doesn’t care about Android – November 10, 2014
Apple iPhone continues utter domination with 86% share of handset industry profits – November 4, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Why Apple’s iPhone keeps raking in the majority of mobile phone profits – March 19, 2014
Apple dominates with 60% share of mobile phone profits – March 18, 2014
Android has the most unit share, but Apple dominates profit share, making more money than all Android smartphone makers combined – November 15, 2013
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009


  1. Strange how this year there was no report on total purchases comparison made for the two OSes. Rather they only report per user which seems to be a spin to possible downplay that the total spending gap is much smaller between ecosystems this holiday season.

    1. “More class” certainly sounds like elitism to me. “More sense” is an opinion, not an observable fact in the aggregate.

      You can enjoy your Apple stuff without disparaging those who do no choose Apple. Please do not propagate the MDN elitist mentality.

  2. Hmmm.

    A free imitation operating system sold to geeks and cheapskates, er, “price conscious” customers is showing lower sales results out there in the online marketplaces?

    Who woulda thunk?

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