“I like everything. Or at least I did, for 48 hours. Literally everything Facebook sent my way, I liked—even if I hated it,” Honan reports. “I decided to embark on a campaign of conscious liking, to see how it would affect what Facebook showed me. I know this sounds like a stunt (and it was) but it was also genuinely just an open-ended experiment. I wasn’t sure how long I’d keep it up (48 hours was all I could stand) or what I’d learn (possibly nothing.)”
“In 2014 the News Feed is a highly-curated presentation, delivered to you by a complicated formula based on the actions you take on the site, and across the web,” Honan reports. “I wanted to see how my Facebook experience would change if I constantly rewarded the robots making these decisions for me, if I continually said, ‘good job, robot, I like this.’ I also decided I’d only do this on Facebook itself – trying to hit every Like button I came across on the open web would just be too daunting. But even when I kept the experiment to the site itself, the results were dramatic.”
Read more in the full article here.