“The big idea in Amazon’s first smartphone is that you can control the screen just by moving your head. Amazon’s Fire phone promises to draw you into a 3-D world where things happen without a touch,” Geoffrey A. Fowler writes for The Wall Street Journal. “But in reality, the Fire is the grown-up equivalent of a 9-year-old riding a bike with his hands in the air. ‘Look, Ma, no hands!’ It’s a neat gimmick, but it won’t get you very far.”

“The $199 phone is packed with a number of such technological bells and whistles that seem clever, for about a day,” Fowler writes. “In the past five days, I couldn’t once get the Fire’s battery to last to day’s end—a telephonic cardinal sin… In my battery torture test, which involves streaming a video over Wi-Fi with the screen at 50%, the Fire lasted just 6 hours and 40 minutes, 16% less than the Galaxy, and 25% less than the iPhone.”

“The Fire’s rear camera, which includes a lens that’s supposed to stabilize images, is close to, but not better than, the reigning champ iPhone 5S. The Fire takes photos at a higher resolution, but images of night landscapes and dark restaurants lacked the detail and natural color I could pick up with the iPhone,” Fowler writes. “I had the most hope for the Fire’s 3-D-like ‘dynamic perspective’ technology… Soon enough, though, it starts to feel like a gimmick. This flicking and nodding only worked for me only about three-quarters of the time—just ineffective enough to be a deal-breaker. “

Read more in the full review here.

MacDailyNews Take: Garbage.

Related articles:
Gizmodo reviews Amazon’s Fire Phone: Don’t buy it – July 23, 2014
Why you shouldn’t buy Amazon’s Fire Phone – June 22, 2014
Amazon Fire Phone could add 55% to users’ shopping bills – June 20, 2014
Amazon’s Misfire Phone: How Jeff Bezos failed – June 19, 2014
Amazon’s Fire Phone might be the biggest privacy invasion ever – June 19, 2014
Analyst: No impact to Apple iPhone from Amazon ‘Fire Phone’ – June 19, 2014
Amazon launches shopping machine masquerading as a phone – June 18, 2014
Amazon Fire Phone’s Firefly feature: Apple’s iPhone already has it – June 18, 2014
Amazon shows ‘Fire Phone’ with 4.7-inch 3-D display to court mobile shoppers – June 18, 2014
Analyst: Amazon smartphone no threat to Apple’s iPhone, but Android phone makers beware – June 17, 2014