“Amazon is a fascinating company, and the Amazon Fire Phone is a fascinating machine for connecting you with stuff to buy. It’s probably also the biggest single invasion of your privacy for commercial purposes ever,” John Koetsier reports for VentureBeat.

“Firefly is a seriously impressive combination of hardware, software, and massive cloud chops that delivers an Apple-like simplicity to identify objects like books, movies, games, and more, just by pointing your Fire Phone’s camera at them and tapping the Firefly button,” Koetsier reports. “Lest you noticed a common denominator to those items and get the crazy idea that Firefly is only for stuff you can buy at Amazon, it also recognizes songs (oh, you can buy those on Amazon too) and TV shows (ditto) as well as phone numbers, printed information, and QR codes.”

“Wait. How do you think it recognizes those things, including text on images, for which Amazon says it will offer language translation features later this year?” Koetsier reports. “Well, the Firefly button and the camera button are one and the same. Meaning that whenever you use the camera, you’re using Firefly. And whenever you’re using Firefly, you’re using the camera. Plus, of course, you’re turning on audio sensors that capture ambient sound. And then you’re transmitting all those pictures and sound files to the grandaddy and global leader in connected cloud technology, the company that pretty much invented what we now call big data analytics for customer insights, and the largest online retailer in the wild wild west.”

“Fortunately for you, dear consumer, Amazon has kindly consented to store all your photos, forever, in its vast cloudy server farms. How gracious Amazon is, providing that massive service for free! How lucky are you, getting all that for free!” Koetsier reports. “Probably not as lucky as Amazon.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Kevin P.” for the heads up.]

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