“What Amazon’s Fire Phone means for Apple… The short answer: not much,” Steven Russolillo reports for The Wall Street Journal.

“At least that’s the takeaway from perennial Apple Inc. bull Brian White, an analyst at Cantor Fitzgerald, who commented immediately after Amazon.com Inc. unveiled its long-awaited smartphone,” Russolillo reports. “‘Although we expect the Fire Phone to receive plenty of media coverage, we do not anticipate any impact to Apple’s iPhone franchise,’ Mr. White wrote in a note to clients. ‘With a long history in computing, we believe Apple is unique in its ability to develop hardware, software and services that work together seamlessly.'”

Russolillo reports, “As Mr. White notes, Google GOOGL -0.53% generated plenty of buzz when it launched Nexus One in early 2010 as well as new products from Motorola Mobility more recently. ‘History has proven that entering the mobile device market is tough,’ Mr. White says. ‘In our view, today’s announcement represents another attempt by Internet-related players to compete in the mobile device world. These initiatives have left Apple unscathed in recent years.'”

Read more in the full article here.

MacDailyNews Take: Believe it or not, we’re iPhone users (Day One, all flagship models) and there is absolutely nothing whatsoever tempting to us in Amazon’s Fire Phone. Amazon’s pretend iPhone is for whatever ignorati that Android fails to scrape up.

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