“There’s been much excitement about the idea that Apple is going to purchase Beats Electronics, the headphone and music streaming company started up by Dr. Dre and Jimmy Iovine,” Tim Worstall writes for Forbes. “The purchase of a new brand to live under the Apple one is a little different. Still, that’s just the background. As my colleague Eric Mack has pointed out there was an unusual confirmation of the purchase in a video posted up from a music studio.”

“However, there is a small mystery as to why that video was smartly taken down off the internet again (although not quickly enough for someone to copy it and thus make it still available to us). Or, for those of us up to date with the way that the stock market works, there’s no mystery at all. Regulation FD means that it had to come down,” Worstall explains. “Regulation Fair Disclosure, Regulation FD or Reg FD to taste, dates from the turn of the millennium when the SEC insisted that information that could be considered to be material disclosure must happen on terms where it is released to all investors at the same time.”

“The usual method of disseminating such information is via a release to the SEC itself but it can be in the form of a general press release as well,” Worstall writes. “If there wasn’t a deal about to happen then perhaps the video wouldn’t have been taken down in order to avoid breaching Reg FD. That it did come down could be taken as an indication that there is a deal brewing as the FT has reported to us all. But we’ll have to wait for that general release of the full information to find out.”

Read more in the full article here.

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