“As anyone who’s ever purchased an Apple product knows, the company doesn’t provide much latitude to resellers to sell at a discount,” Sean Portnoy reports for ZDNet. “Apple offers a slight discount (usually 10 percent) off items around Black Friday, but usually the price it states at one of its events is the same price everyone (including Apple itself) sells a given product for.”

“There has been a little nibbling around the edges recently, however,” Portnoy reports. “With the iPhone 5C, retailers like Best Buy, Target, and Walmart were allowed to sell the new smartphone for a steep discount (half off or more), and now it looks like Walmart will be discounting the new iPad Air as well.”

Portnoy reports, “Potential buyers shouldn’t get too excited, however. Walmart plans to start selling the iPad Air for $479 on November 1 — just $20 less than the list price… For the moment, the iPad Air — and not the new iPad mini with Retina display — is the only model to receive the discount.”

Read more in the full article here.

MacDailyNews Take: Even though the discount is slight, the iPad Air may well prove to be an effective loss leader for Walmart.