“Brazilian electronics maker IGB Electronica SA has announced a new line of Android phones under the IPHONE brand, a trademark that was originally applied for in Brazil in 2000,” Jordan Golson reports for MacRumors.

“Apple will either file a lawsuit, or perhaps more likely, begin negotiations for a settlement deal,” Golson reports. “Apple was involved in a similar trademark issue in China, with Proview owning the “iPad” trademark. Apple ended up paying that company $60 million to gain control of the ‘iPad’ trademark.”

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MacDailyNews Take: ‘Tis a quality company that positions itself to extort a worldwide innovator and/or attempt to confuse its would-be customers with a bait-and-switch of inferior wares.