“The patent trial of Apple vs. Samsung has been fascinating to read about if you’re interested in either company’s inner workings,” Jared Newman reports for TIME Magazine.

“But as The Loop’s Jim Dalrymple argues, beyond the juicy highlights, it seems that the purpose of the trial–at least from Apple’s perspective–escapes most people: ‘This lawsuit isn’t about getting compensation for products that were released in 2007 or even 2011, it’s about protecting the products that will be released in 2013 and 2015 and beyond,'” Newman reports. “Dalrymple writes that Apple is no doubt planning more revolutionary products in the coming years (like a TV, perhaps). The lawsuit is all about stopping Samsung now, and sending a message to other companies about the ramifications of copying.”

Newman reports, “Win or lose, Samsung’s reputation is getting dinged in this trial. Its earlier products do look a lot like Apple’s even if they haven’t violated patent law, and that’s what the public sees as this case plays out. That’s why you see Conan O’Brien poking fun at Samsung, and not Apple, in a comedy skit. If Samsung has any pride, it’ll keep producing designs that don’t invite accusations of copying.”

Read more in the full article here.

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