Now anyone can purchase iTunes song downloads in bulk through the iTunes Volume Discount Program. Companies and educational institutions can make great use of song downloads from iTunes for promotional giveaways, incentive programs, sweepstakes prizes and other valuable customer offers.

Through this program, Apple provides the ability to purchase a batch of individual codes, good for redemption of song downloads at the iTunes Music Store. Your customers who receive song codes can download any one of the available songs from over 1,000,000 at the iTunes Music Store. In addition, best of all, you may purchase these volume song codes at a discount.

There is a minimum purchase requirement of 25,000 volume song downloads for commercial entities and 10,000 volume song downloads for educational institutions. The actual amount of you discount depends on the amount of volume song codes you purchase. We are able to offer discounts of as much as 20% off our standard $0.99 pricing for certain bulk purchase levels.

More info here.

MacDailyNews Take: If you do this, please do it better than Pepsi did, okay? Although doing it better than Pepsi should be very easy to achieve; from the terrible Super Bowl TV ad to the lack of Pepsi bottles with codes in stores – what a mess. Anyway, Apple’s iTunes Volume Discount Program sounds like a great program for companies and colleges – have at it!

Related MacDailyNews article:
Somebody’s selling a whole lot of sugared water on Apple.com – January 28, 2004
Analyst: Pepsi iTunes campaign will generate sales of ’5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes – February 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004