Now anyone can purchase iTunes song downloads in bulk through the iTunes Volume Discount Program. Companies and educational institutions can make great use of song downloads from iTunes for promotional giveaways, incentive programs, sweepstakes prizes and other valuable customer offers.
Through this program, Apple provides the ability to purchase a batch of individual codes, good for redemption of song downloads at the iTunes Music Store. Your customers who receive song codes can download any one of the available songs from over 1,000,000 at the iTunes Music Store. In addition, best of all, you may purchase these volume song codes at a discount.
There is a minimum purchase requirement of 25,000 volume song downloads for commercial entities and 10,000 volume song downloads for educational institutions. The actual amount of you discount depends on the amount of volume song codes you purchase. We are able to offer discounts of as much as 20% off our standard $0.99 pricing for certain bulk purchase levels.
More info here.
MacDailyNews Take: If you do this, please do it better than Pepsi did, okay? Although doing it better than Pepsi should be very easy to achieve; from the terrible Super Bowl TV ad to the lack of Pepsi bottles with codes in stores – what a mess. Anyway, Apple’s iTunes Volume Discount Program sounds like a great program for companies and colleges – have at it!
Related MacDailyNews article:
Somebody’s selling a whole lot of sugared water on Apple.com – January 28, 2004
Analyst: Pepsi iTunes campaign will generate sales of ‘5-10 million songs per week by summer, or 200 million for the year’ – January 29, 2004
Pepsi’s iTunes Super Bowl commercial available here via QuickTime – January 30, 2004
Pepsi’s iTunes ad places near bottom of Super Bowl Ad Meter list – February 02, 2004
The Register: Pepsi iTunes ad ‘likely to go down in history as one of the greatest public relations disasters in history’ – February 02, 2004
A Coke drinker’s forced migration to Pepsi in quest of free Apple iTunes – February 04, 2004
Are Pepsi iTunes caps available in your area? – February 09, 2004
Pepsi iTunes bottle caps take longer to get into stores than expected – March 04, 2004
USC student trashes 2,500 iTunes-Pepsi bottles, redeems winning caps, enjoys a Diet Coke – April 16, 2004
Pepsi’s Apple iTunes promo nightmare, 5 million songs redeemed total; included in 70 million songs total – April 28, 2004
Apple to give Pepsi iTunes promo another try at upcoming Super Bowl? – July 28, 2004
I knew there must have been more than meets the eye about the iTunes on campus program.
sure, apple is more likely to make profit on even the songs if they can do it all in one credit card transaction
.. .sounds trite i know, but i believe this was a very big deal when the apple itunes music store first launched.. apple’s handling of credit card charges..
This is GREAT!
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20% discount when you want to fill your Mac with music
Unfortunately this is US only 🙁
GOOD JOB MDN! THIS WAS A MACMINUTE EXCLUSIVE! YOU ALWAYS TALK SHIT ABOUT REAL AND OTHER COMPANIES COPYING APPLE, YOU ARE JUST AS BAD COPYING STORIES!
How can MacMinute have an exclusive story on information publicly available on Apple’s website?
jeff, what are you talking about? This site is about sharing Apple news stories found throughout the web. How is this any different?
Jeff get a clue you fu(k.. take a downer. SPAAAAZ!!!!
yeah i’m pretty sure that upwards of 10 cents goes to the credit card on any one transacton so this discount is probably really just dumping the credit card transaction rates
This means through my business I can buy 25,000 songs for $19,800. For a savings of $5,200!!
I could get a PowerMac and a 23″ Display for FREE!!!
Weeeeeee!
Where do I sign up?
Well, I actually referred to this in a posting I made here – http://www.macdailynews.com/comments.php?id=P3303_0_1_0 – based on reading this stuff well over a week ago, so the fact that MacMinute picked it up as a story today is neither news nor exclusive.
Guess Jeff replaces Ron as our most hated troll at MDN now.
Of course Paul Thoroughlyfatbut is welcome to come by anytime so we can rip him a new *sshole.
FUCK YOU JEFF YOU PIECE OF ROTTED MICROSOFT SHIT
hahaha
MDN, home of the Trolls.
We love it, we cherish it, we are out to debase any Microsoftie that comes by.
By the way a doctor told me a story today.
Seems a couple came into the Emergency Room at the local hospital.
He was holding his crotch with blood on his hands.
She was holding a napkin over her eye.
Seems at dinner she decided to “service” him under the table.
While performing the act, she had a seizure and her jaws clamped shut.
He responded by stabbing her in the eye with the fork.
True story, I saw the pictures and a copy of the police report.
Paging Billie,
Guess what you suck you little windows huging moron
Wow, quite a new low among off topic comments and proving group mentality will be the death of us all.
Great news for many companies. By the way, a standard merchant account (to handle credit card purchases) that handles at least 7500 orders per month (in Canadian Funds) is $0.15 per transaction and 3.5% discount rate (the charged percentage taken off the purchase. These are fairly competitive rates. In US funds, this translates to approx: $0.115 per transaction and 3.5% of $0.99 is about $0.035. So an average rate per merchant account services would be about 15 cents per transaction.
However, discount rates are known to drop down to as low as 1.4% and per transaction charge of 5 cents on massive amounts. So I am assuming that Apple doesn’t pay more than 8 cents US per transaction based on single song sale.
Run your own Apple iTunes giveaway? or run your own iTunes store?
I havent read the fine print.. but, does this mean i could buy 30,000 songs, sell them at 99c a song and be making up to 20c per song sold?? By all accounts, 20c per song would appear to be more than Apple themselves is reported to make. Even with credit card fees (which, surely if apple can not negotiate less than a couple percent, there is something wrong).
Umm, not that i wont to enter the online music business, but does anyone know if the terms and conditions allow reselling the songs??
Given that Apple’s downloads are small amounts but huge quantities I have no doubt in my mind that there is not only a volume discount… but any card that wants to be associated with Online music will charge very low fees. I’d be shocked if it was as high 0.08$/transaction… In fact, I wouldn’t be surprised if was a flat rate or the flat rate was dropped.
It’s likely the same for Real as well… I doubt they are taking much in the way of losses with their 0.49$ deal.