Apple TV has reached an agreement with EverPass Media to expand access to its live sports content in commercial venues such as bars, restaurants, and casinos. The partnership arrives as Apple begins its inaugural U.S. season of Formula 1 rights and incorporates all MLS matches into its standard Apple TV+ offering for the first time.
Thousands of bars, restaurants, and casinos nationwide already rely on EverPass to deliver popular sports streaming packages to customers, including ESPN+, NFL Sunday Ticket, and Peacock. Through the new deal, Apple TV’s full live sports lineup — including F1, MLS, and MLB Friday Night Baseball — will now be available at no extra charge to all new and existing EverPass venues as part of their standard “EverPass Core” package.
Alex Silverman for Sports Business Journal:
MLS and Apple have said they expect to see viewership increase this season based on the decision to shutter the standalone MLS Season Pass service and move all MLS content into the main Apple TV offering. Now, the partners are hopeful it could also see more bars and restaurants screening its matches.
“I can’t understate how big of a deal that is to have that deal done with EverPass and be in all of those commercial establishments,” Apple TV Head of Production for Live Sports Royce Dickerson said during a media briefing Thursday.
Dickerson did not indicate whether MLS and Apple would continue distribution partnerships forged last season with Comcast, DirecTV, and T-Mobile in the post-Season Pass era.
MacDailyNews Take: Apple strategy of Apple TV everywhere keeps expanding!
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
