Many “Apple Intelligence” features won’t be ready until 2025 – and in languages other than American English years later – including many of the biggest improvements to Siri.
Mark Gurman for Bloomberg News:
[B]ecause the devices need to be manufactured and equipped with the operating system weeks in advance, the features need to be complete by mid-August.
It’s clear that many of the AI features won’t be ready in time. Several employees involved in Apple Intelligence’s development have told Power On that a subset of the service won’t launch until next year.
That includes major enhancements to Apple’s Siri digital assistant — a big part of the WWDC presentation.
These upgrades likely won’t be coming until 2025:
• Siri will have the ability to find things on your devices based on context and take action. Apple demonstrated this during the keynote: A person asks a question about when her mom’s flight is landing, and Siri figures it out based on previous text conversations and emails. Siri also could pull up a podcast sent by a spouse last week or access a document emailed by your colleague earlier that day — all in response to simple commands.
• There will be semantic indexing, which helps Siri understand the context of your on-device content and personal data.
• Siri will be able to precisely control your device and applications. For instance, you could ask Siri to show photos of a certain friend wearing a red jacket, then tell Siri to edit the photo and send it in an email or attach it to a document. Or you could ask Siri to summarize a meeting and then text that recap to a colleague.
• Finally, there’s on-screen awareness, which means that Siri can understand what you are doing on your device at any given moment and take action. For example, if you’re texting with a friend about LeBron James, you’ll be able to ask, “How many points did he score last night?” and get an answer.
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MacDailyNews Take: So, prepare for Siri to get incrementally better in the fall – Gurman reports that Siri “will boast a slick new interface and be able to carry on a more natural conversation. Siri also will better understand users — even when they misspeak — and have greater knowledge of Apple products. And there’s an enhanced Type to Siri option for entering queries by text rather than speaking them” – but, we’ll have to wait for the real improvements to slowly roll out in 2025 and beyond.
Again, as we reported over two months ago (and were castigated in some parts for reporting the truth):
Apple was caught flat-footed, due to a lack of vision on the part of leadership. They were, uh, focused elsewhere. Apple’s traditional data center network is not fit for generative AI. It will take years and billions of dollars to catch up just to where GenAI leaders (OpenAI, Microsoft, Alphabet, etc.) are today.
So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards.
Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology and not have to license it from the likes of [OpenAI].
This is what happens after a decade plus with a caretaker CEO at the helm after he hits the last page of his iteration playbook, yet attempts to stay in the game for too long.
See also:
• Work on Apple Vision Pro began under Steve Jobs – August 23, 2023
• Contrary to popular belief, Steve Jobs knew about Apple Watch – February 13, 2023
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It’s time for Tim to go.
Apple stock holders are about to enter a season of no news. It will take time for Apple AI to translate into meaningful hardware sales increases that must fight a headwind of shrinking sales. I think given time Apple’s strategy will translate into growth but it will be much longer out then wall street is anticipating. Meanwhile we will get a constant influx of Nvidia, Open AI news that will attract financial fresh investments and attention. I will be most likely next year at WWDC 25 when apple finishes their first level of AI implementation. Then sales of hardware will be positively impacted in a meaningful way, as inflation comes down then consumers will be ready to upgrade. iPhone 17 will drive “great again” sales numbers for Apple. But the remainder of 2024 and first half of 2025 will be Nvidia’s, Open AI, SMCI, TSMC, MSFT time to shine. Apple will get back in but its gonna take longer then most realize.
Uh No, hardware sales will start picking up right away with the 16. The generally positive and cohesive Apple Intelligence narrative is out and will continue to pick up steam over the coming months with improvements. WWDC was the lighting of the fuse. ‘Apple is doing AI’ is in the heads of most potential iPhone buyers/upgraders. They aren’t going to be following the news over the next year digging into the details to make a decision. The key is that iPhone 16 buyers NOT be disappointed with unmet expectations that could then blow up in Apple’s face with crappy user experience that becomes another AI failure meme.
What’s that story….The Boy Who Cried Wolf? It came to mind immediately.
Whoever wrote the line “Apple was caught flat-footed, due to a lack of vision on the part of leadership. They were, uh, focused elsewhere” has their head so far up their asshole that they’ll never be able to see clearly. Most of the AI stuff currently available are basically proof-of-concept ‘toys’: they make stuff up, they lie, they miss the point; in short they’re totally unreliable and not-at-all useful. Google really fucked up by making its search engine an A.I.-based chat bot. Duckduckgo is far superior now and so much more useful. Also, we Apple stockholders are VERY HAPPY with Time Cook at the helm; it’s now the most valuable company on the planet and the values of our Apple portfolios have skyrocketed during his tenure. Any company that can get Google to pay it $20 BILLION with a ‘B’ each year to have Google as the default search engine in Safari knows what it’s doing. And it’s doing it very well. Advice to MacDailyNews: Hire better, more-informed reporters who do not have pitiful axes to grind.
Jeffree Lassitter
catcher0717@yahoo.com
Catcher in the Lie… describes Jeff.
“Apple caught flat-footed” is almost kind. Siri has been a decade-plus disaster. I stopped enduring her over 3 yrs ago. WTF was AAPL doing? They knew…customer’s weren’t silent, but AAPL kept a strong emoji focus. This is a company that’s distracted and reveling in their wealth. Stockholders may be happy, but the demise of wealthy companies and countries has a similar story-line. Can the stockholders say with the same confidence of yrs past, “It Just Works?” F-no.
Hey Siri, will it eventually take you 14+ to finally get useful?