Apple is taking no risks with the release of its hotly-anticipated $3,500 headset, the Vision Pro. Developers are being offered the chance to use the tech before it hits the consumer market in order to build new apps, but it’s an offer that comes with a very strict secrecy policy.
The legally binding terms and conditions signed by developers—or on behalf of a team of developers—dictate the Vision Pro can only be used in a fully-enclosed and locked room.
The document does not directly state that windows must be covered but says developers are responsible for ensuring unauthorized individuals cannot “access, view, handle, or use” the headset. It adds that unauthorized individuals include a developer’s family, friends, housemates and household employees.
If the password-protected headset is being used the Vision Pro must also be in “positive control” of the developer—meaning it’s either being used by the developer themselves or be in their direct line of sight.
When it’s not in use, the headset needs to be stored in its locked Pelican case—a waterproof, dustproof and crushproof case that is delivered alongside the Vision Pro—and then placed in a locked space like a room, closet or drawer, that only the developer has access to.
What if the developer wants to take the headset from their home to the office, or vice versa?
No can do, as the Ts and Cs continue the headset “may not be moved from or taken away from its ship-to address by you or your authorized developers without Apple’s prior written consent.” … [C]onsumers can’t expect to get much more insight on platforms like Twitter once the product is in the hands of developers, as they’ve explicitly been told to keep their opinions to themselves.
MacDailyNews Take: Apple clearly doesn’t want another iPhone 4 Gizmodo fiasco to ensue.
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’s desire for employees and developers to practice strict secrecy is understandable. But, why does insist on publicly announce products so far in advance of the actual release. As someone once said, “Three can keep a secret when two are dead.”
Anyone spilling the beans, let alone the tea, can expect epic consequences on a scale that makes an epic vista seem like a tiny speck of nothingness compared to the universe of pain that Apple would inflict.
And given Apple uses FaceID tech AND would be sucking up as much data and analytics as they can from developer devices, they’ll know if someone else in the family – or if anyone else – has put a headset on, and that the person who did so is NOT the designated developer.
Cross Apple, and the consequences will be incredibly scenic in their brutality.
They will make the walled garden look like a one foot fence you could just step over with ease.
So be warned. Tim is more than willing to use his pipeline as a weapon to beat disingenuous developers over the head with. Their lawyers stand ready to rip you several new ones should you dare to cross Apple. They will know.
And they know who you are, and where you live. Their vision in protecting their Vision is far, wide and a true sight to behold.
Thou hast been warned. Do not risk their wrath, or grape juice may not be all that is spilled.