Apple shares swoon on Bank of America downgrade

Shares of Apple were down more than 5% on Thursday after Bank of America analysts delivered the stock a rare downgrade.

Apple stock posts longest run of down weeks since May

The downgrade came on the heels of a Bloomberg “News” report Wednesday that said Apple had told some suppliers to abandon plans to ramp up production for its new iPhone 14 after failing to see as high demand as anticipated.

Lauren Feiner for CNBC:

Shares of Apple were down 4.5% on Thursday after Bank of America analysts delivered the stock a rare downgrade.

The analysts lowered their rating from buy to neutral, also cutting its price target from $185 to $160 per share. They said they anticipated “weaker consumer demand” over the next year and pointed to macroeconomic challenges.

A second firm disagreed with the BofA rating, however. Rosenblatt Securities upgraded its rating on Apple from neutral to buy and raised its price target to $189 from $160, implying a 25% rally from current levels. It made the call after its survey of over 1,000 U.S. adults showed strong demand for even the pricier new Apple products.

Rosenblatt cast doubt on the production report, writing that there’s “a recent history of comparable reports proving to be misleading when actuals come out.”

MacDailyNews Take: This BofA downgrade is based on fake news; good news buried under old news disguised as bad news via a misleading headline.

If you use Bank of America for investment advice, reconsider. You might want to take a look at Rosenblatt Securities as they seem to get it.

But, listen, the scam is on in some quarters, so use it to your advantage.

Apple iPhone mix is easily going to be the strongest ever. Do not be surprised with the reports that Apple has “cut iPhone 14 orders,” meaning iPhone 14 and iPhone 14 Plus. The company will likely be increasing iPhone 14 Pro and iPhone 14 Pro Max orders to reflect the strong mix which bodes very well, of course for Apple’s iPhone average selling price (ASP).MacDailyNews, September 14, 2022

Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!

Shop The Apple Store at Amazon.


    1. BINGO…..!
      SEC where are you……..same old BS ever ffffn TIME……Tomorrow is the end of the AAPL fiscal year.

      Buying the dip hand over fist…….

      but but but…..aPpLe is dooooooomed

  1. Copied this from BGR

    We’ve been down this road countless times before. People get so attached to murky supply chain reports regarding initial production figures that they completely lose sight of the bigger picture. Truth be told, Apple is doing just fine. And as for the pullback on production, 90 million units is what Apple was initially planning to manufacture in the first place.

  2. Mdn take is on the money. Agree this seems like Bloomberg/boa fake news imo. Non-pro iPhone 14 orders down7% but higher margin 14 pro orders up 10% and so there is a net win with higher margins. Someone is pushing a short and press are complicit as is the corrupt and useless sec. For me, it’s a good time to buy on this bs dip. But you should make your own assessments on what’s going on.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.