Jamf CEO says Apple Business Essentials is a ‘terrific opportunity’

Apple entered the Apple device management space when it introduced Apple Business Essentials this week. How did companies already in the industry, like leader Jamf, react? Jamf’s CEO welcomes Dean Hager the opportunity.

Apple Business Essentials is an all-new service that brings device management, support, and storage into one complete subscription for small businesses.
Apple Business Essentials is an all-new service that brings device management, support, and storage into one complete subscription for small businesses.

Jonny Evans for Computerworld:

Jamf Now software
Jamf Now software
“When Apple innovates, Jamf celebrates,” Jamf CEO, Dean Hager said, on learning about Apple Business Essentials. “We believe this expected announcement is good news and presents Jamf with a terrific opportunity.”

Analyst Horace Dediu notes that the addressable market is effectively about 212 million businesses worldwide, with around 31 million in the US alone. Most of these smaller entities run their IT in a fashion that’s more like consumer markets than enterprise, notes Creative Strategies analyst Carolina Milanesi.

Milanesi thinks Apple’s entrance into the market may be a problem for Apple MDM vendors such as Jamf, but sees opportunities for them to enhance Apple’s basic offer in other ways. That’s also what Hager thinks.

MacDailyNews Take: In other words: Jamf reacts to Apple Business Essentials smartly.

Note that ABE was widely expected since, in June 2020, Apple acquired Fleetsmith in a bit to offer a wider range of products and services to enterprise clients following Apple CEO Tim Cook describing the enterprise market as the “mother of all opportunities” in 2017.

Interns, TTK! Prost! 🍻🍻🍻

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2 Comments

  1. I agree. I watched Apple’s video on this new venture, and it’s mostly services Apple already provides at individual customer level, with a high degree of expertise and competence (most of the time). Like with AppleCare, iCloud, and software update methodology. This expansion makes businesses the customer, and it will be particularly attractive to smaller businesses with limited in-house “IT” resources.

  2. Few businesses are capable of seeing the incredible value Apple products offer, but Apple shares most of the blame. It’s leaving billions of dollars on the table. It rarely evangelizes its products to lucrative business markets. The iPad, for instance, is a revolutionary business platform from outbound sales to field servicing with its the perfect form factor, portability and power. The M1’s performance and low power makes it an excellent product for the server market.

    In addition, Apple has done even less to support enterprise infrastructures. It doesn’t provide critical tools for building tailor-made business apps without resorting to less than optimal web based interfaces or costly, complex and time consuming iOS development.

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