Apple Watch software chief Kevin Lynch takes over ‘Project Titan’ electric vehicle project

Apple appointed one of its top software executives, Kevin Lynch, to oversee its ‘Project Titan’ electric vehicle project after the previous leader left for Ford Motor Co.

vehicle under wraps

Mark Gurman for Bloomberg News:

Lynch, an Adobe Inc. veteran who joined Apple in 2013 to run the software group for the company’s smartwatch and health efforts, replaced Doug Field as the manager in charge of the car work, according to people with knowledge of the matter.

The executive first started working on the project earlier this year when he took over teams handling the underlying software. Now he is overseeing the whole group, which also includes hardware engineering and work on self-driving car sensors, said the people, who asked not to be identified because the move isn’t public…

Lynch made his name at Apple as a vice president of technology, creating the watchOS software. He also leads development of health-related software, which includes the Health app on iPhones and apps for research studies. He still contributes to Apple’s Watch and health software efforts, but has been less active in the development of those products in recent months…

It’s unclear if the company will eventually tap a different leader for its car effort — known internally as Project Titan — if it advances far enough for Apple to have confidence in launching a full self-driving vehicle. The choice of Lynch to head the car project indicates much of the company’s focus still remains on underlying software and self-driving technology — rather than the vehicle’s physical mechanics. Lynch has been a software executive for decades, not someone who oversees hardware teams. He’s also never worked at a car company.

MacDailyNews Take: Lynch is also the guy who, as Adobe CTO, tried and failed to defend the indefensible Flash pig, which Steve Jobs mercifully slaughtered. He’s done better work with Apple Watch (even if he did have to use millions of us early adopters as alpha testers).

The Apple Watch certainly found its way – we, the users, were the Apple Watch alpha and beta testers, collectively standing in for Steve Jobs, doing much of what the singular genius would have done before release by brute force and sheer numbers after release. It took four generations of Apple Watch, but we’re here now and we wouldn’t trade the experience for anything!MacDailyNews, January 31, 2020

Knowing what a vehicle generally is already, versus much more of a shooting-in-the-dark situation (defining the world’s first real smartwatch), should contribute positively to Apple’s “Project Titan” development process. Good luck, Kevin et al.!

10 Comments

  1. First get your bought politicians to mandate electric vehicles. Then get Tim Crook who can’t ship anything close to modern technology to slap his Apple logo on your electric cars which you also build. Sounds great. For the Communist Chinese.

    I think all the execs with enough savvy to make this work are as troubled as I am by the ease with which the ChiComs got Tim Crook to abandon the privacy high ground in favor of warrant-less search and seizure of user data (including that on children’s devices).

    I don’t care if Tim Crook’s Apple rolls out flying cars. I will not just go along for the ride. #BoycottApple #Apple4Never

      1. Apple’s bone-head move to implement warrant-less searches of user data without their consent has cost them a customer of 36 years. I’d already withdrawn from their developer program over less egregious betrayal of trust. The word “hot” does not begin to convey my personal sense of outrage and betrayal.

        Given how fast “Apple Car” execs keep leaving for greener pastures, I’d say this “Apple Watch software chief” may’ve been hired less for his ability to create a car than for his lack of ambition to leave.

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