‘Chaos Monkeys’ author calls Apple’s statement on his departure defamatory

An Apple engineer, Antonio García Martínez, who wrote the NY Times bestseller Chaos Monkeys in 2016, was fired by the company this week after thousands of coworkers signed a petition calling for an investigation into his hiring based their reaction to selected quotes from the book.

Chaos Monkeys is currently rising again on many booksellers’ sales charts, so the vapid Apple employees who instigated this “protest” have succeeded in having García Martínez’s oh-so-terrible passages be even more widely read than ever.

Chaos Monkeys

Very likely they’ve also succeed in causing Apple to eventually pay him a hefty sum in a legal judgement or, most likely, a settlement. Congratulations on your efforts.

But, hey, their warm puddle of groupthink remains unpolluted by independent thought. So, there’s that.

We have a feeling that Steve Jobs, of all people, would not approve:

Today we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.Apple, “1984”

MacDailyNews Take, May 12, 2021:

So… Apple loses the rare employee capable of writing a NY Times bestselling book, but retains a handful of yentas who think a book written half a decade ago about different companies is about them, alongside some 2,000 others who are dumb enough to sign it.

Here’s the funny thing, the book was about them.

Now Apple’s cloistered petitioners can continue to pump out mediocrity without their panties bunched.

Antonio García Martínez said on Twitter he was fired “in a snap decision” and that Apple made defamatory statements about him.

MacDailyNews Take: Via his Twitter account , García Martínez said:

Apple actively recruited me for my role on the ads team, reaching out via a former colleague to convince me to join. Apple found my experience in the ads space, specifically around data and privacy, highly relevant to their efforts and persuaded me to leave my then role.

I upended my life for Apple. I sold my WA residence which I built with my own hands, relocated myself, shut down any public media presence and future writing aspirations, and resolved to build my career at Apple for years to come.

Apple was well aware of my writing before hiring me. My references were questioned extensively about my bestselling book and my real professional persona (rather than literary one).

This set of prominent Valley VCs and execs are all willing to assert as much under oath.

I did not ‘part ways’ with Apple. I was fired by Apple in a snap decision.

Apple has issued a statement that clearly implies there was some negative behavior by me during my time at Apple. That is defamatory and categorically false.

García Martínez should sue the Apple and win.

A fish rots from the head down. A big bank account hides a lot of rot.

Chaos Monkeys is a great read!

The most fun business book I have read this year? Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley, by a former Facebook executive, Antonio García Martinez. I was sent a galley copy several months ago and picked it up with no intention of reading more than the first couple of pages. I don’t think I looked up until about three hours later.

This is a tell-all of Mr. Martinez’s experience in venture capital and later at Facebook, filled with insights about Silicon Valley — what he calls “the tech whorehouse” — mixed with score-settling anecdotes that will occasionally make you laugh out loud. Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.

The dedication page includes this gem: “To all my enemies: I could not have done it without you.” Mr. Martinez is particularly incisive when it comes to illustrating how failed ideas that happen to work are often spun into great successes: “What was an improbable bonanza at the hands of the flailing half-blind becomes the inevitable coup of the assured visionary,” he writes. “The world crowns you a genius, and you start acting like one.” — Andrew Ross Sorkin, The New York Times, Independence Day, July 4, 2016

95 Comments

  1. MDN is, as usual, dead on target.

    Quoting Apple’s “1984” was especially powerful:

    “Today we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.” — Apple, “1984”

    As was this:

    “But, hey, their warm puddle of groupthink remains unpolluted by independent thought.”

    1. “Hello, I’m your new manager. I wrote a book saying that you are whiny bitches who are full of shit, but I expect you to put up with it because that’s what men like me expect women like you to do. If you aren’t willing to lay down and take it, you shouldn’t work in a tech whorehouse.”

      If Apple had subjected its female employees to that, they would have sued and they might have won, since gender is a legally protected class and crassness isn’t.

      1. All works of art should be purged of any real thought and instead be bland nothingness so as to not “offend” the professionally offended class, TxUser and his ilk.

        Books filled with blank pages are the best.

      2. At least it’s no where near as bad as Amazon’s corporate culture. I do wish that Apple had a visionary CEO that’s at least as creative as Steve Jobs. Now days, all the new announcements are about Apple TV +’s new programs. Since when did Apple become an entertainment company? We need new innovations!

        1. I am protected then as trans-racial, tripolar LA artist who knows her grrlpower when she brushes her teeth, toenails and canvas.

          1. What? You don’t carry zip ties with you on vacation? You don’t pepper spray cops, beat them with clubs and flag poles? Kill the odd one? You don’t threaten to execute your tour guide? Piss on office carpets or smear shit on the walls?
            What sort of tourist are you.
            /s

            1. Could not agree more. NO INSURRECTION! Media made up term courtesy of the worst House Speaker in history two time LOOSER at impeachment Nancy Pelosi. Everything about her is FAKE…

          2. Everyone knows you only simp for Joey because Joey voted, on record and alongside racists and segregationists to keep Blacks segregated from whites.
            Simp for the Race-Ass.

          3. @applecynic according to news accounts I read 300 A-Holes or more broke into the Capitol a MIX of idiot Trump supporters, BLM, Antifa and Leftists. For a couple hours they broke windows and not much more. No, that is not “insurrection” that is a LIBERAL media and DEMOCRAT PARTY language LIE and if you fell for it, I’m sorry. Guess you have more of a problem with Capitol incident and less with BLM and ANTIFA extremists causing billions of dollars of damage in a dozen cities nightly for months. The Capitol incident was a minor BLIP by comparison, get over it…

            1. It’s only major if you think the President of the United States should be selected by the people through a constitutional process, rather than by who can tell the biggest lie and back it up with violence and the threat of a coup d’etat.

            2. “… 300 A-Holes or more broke into the Capitol a MIX of idiot Trump supporters, BLM, Antifa and Leftists. For a couple hours they broke windows and not much more.”
              An EGREGIOUS LIE from an egregious liar.
              Here is a list of indicted individuals from the Jan 6th insurrection.
              https://www.justice.gov/usao-dc/capitol-breach-cases
              GoeB I’m calling you out. Provide just one example that proves me wrong.
              “…a couple of hours”?
              12:53pm perimeter fencing torn down.




              19:30 capitol police declare the building secure. You lie.

              “… they broke windows and not much more” This is possibly the most inhuman trite cruelty of all. Hundreds of police officers were injured, some with life changing consequences and FIVE people died! It’s an insult to even those Trump supporters who died.
              Henceforth you will be Guttersnipe Trash GoeB – a skid mark on the page of historical deceit.

      3. Don’t you think that he would have to exhibit said behavior first, BEFORE anyone would have a legitimate complaint?
        BTW – you should remove any reference to Texas from your name, as your comments are offensive to true Texans.

        1. He did exhibit the behavior BEFORE anyone complained. He wrote a best-selling book that described nearly half of Apple’s Bay Area employees in highly demeaning terms. They didn’t have to wait for him to write another book to be offended. Apple didn’t have to tolerate the conflict indefinitely before doing something about it.

          BTW–Every true Texan I know would be proud if their wife or daughter worked her butt off in school for from 16 to 20+ years to get a competitive high-tech job, and would be as angry as hell if some guy told their womenfolk that they were the full of shit inmates of a tech whorehouse. If you can’t grasp that, you aren’t Texan.

            1. Right, he is a LYING FRAUD.

              Prosecutor? Training police
              officers? You have to be honest and forthright to establish an honest track record career.

              Regrettably, daily we see INCREASINGLY more TxUseless partisan poison with zero resemblance to fair and honest debate.

              I don’t believe for a nanosecond TxLess is a straight white male conservative Republican, prosecutor and born resident of the great state of Texas.

              We all know he is a shameless serial LIAR and his arrogance and ego shows no sign of self awareness.

              Please continue to remain vigilant and keep the conversation real and honest…

            1. Hard to define, but it would certainly include someone born in Texas who hasn’t been out of the state for longer than a few two-week vacations since 1949.

          1. “He did exhibit the behavior BEFORE anyone complained”

            TxUseless BALD FACED LIE!!!

            NO! Antonio did absolutely NOTHING to any Apple employee during his brief employment.

            We don’t have a need for partisan Leftists LIARS, we have a need for honest fair minded people and you will NEVER measure up…

          2. Every liberal simps for Joey, the nasty racist who voted, on record, alongside racists and segregationists to keep Blacks segregated from whites.
            AND EVERYONE GRASPS THAT.

      4. The world needs some purging of the absolute fsckwit cynts that are TXLooooooza, applecyntnic and John Fsckler, LA Fscktiste. Purge NOW, bring sanity back to the world

          1. NO, Antonio wrote a NYT best seller for telling the unvarnished truth about the pathetic woke SJW snowflakes in Silicon Valley.

            Bout time someone spoke up and told the truth about what is really going on.

            BTW, The New York Times book review was effusive glowing spot on PRAISE of the Cancel Culture CANCER in Silicon Valley that you support…

      5. He didn’t publish it during his employment. Apple actively recruited him, thus made representations that certainly didn’t include firing him just days in.

        Any company that does that should be punished to the hilt!

      6. “Hello, I’m your new manager. I wrote a book saying that you are whiny bitches who are full of shit”

        Hello, I’m calling you out for being a lying POS!

        Nuff said…

    2. Anyone whom feels the need to write a “tell-all book” with critical details of their previous employer, is suspect. Per my perspective, it’s the Facebook-azation paradigm.

      Do your job, do it well and if you’re unhappy, leave it behind and work somewhere else.

    3. As usual, MDN throws out rotting meat for the swarms of pestilent flies and rabid dogs to feast on. You guys(?) are only satisfied by blood letting, sociopathic entitlement, denial and plain old bigotry.
      So we can add empathy desert into the mix along with MDN’s basic recipe catering for dinosaurs, mysogenists, xenophobes, gun-totin’fsck wits, homophobes, climate change denialists, anti-constitutionalists and education lacking but ad hominem laden self loathing deplorables.

      The internet’s skid row in a nutshell.

          1. Well, well, well, two clueless Leftist sycophants GotNOTHING and brainless AuraFOLLOW accomplish absolutely NOTHING. Yes snowflakes, you both need all the help you can get to deal with the REAL world that exists outside your worthless dogma…

  2. Tim Cook is not a true Apple employee. he came from fucking IBM by way of fucking Compaq.

    He’s a glorified parts-orderer. Steve Jobs was AWFUL at picking CEOs.

    Cook is also a simpering beta lib who bows to any pressure from the “outraged class,” because he’s not an intellectual giant, to say the least. I speak from personal experience.

    Cook can also bore paint off a wall simply by talking. Mr. Cardboard.

    Fucking retire or drop dead already. We’re ready for a visionary, inspiring Apple CEO again – enough with the fucking coddling, insipid placeholder.

      1. Well you should fsck right off then applecyntnic, seeing as the only true thing about you is that you’re a true fsckwit and ahole who never leaves the ring, and never leaves his ring unstretched by Janey Dingler’s now discarded thingler, we all know you paid the big bucks to get to embalmed and that you always dream it’s Tim when you use it. You really are a Z-class fsckhole

        1. I think it tells us a lot that this sort of obscene personal invective has become widely acceptable in our society. Some of us, like Apple’s female employees, still find it offensive. You guys remind me of the fellow who parked his pickup directly in front of our local grocery store two Sundays ago so that all the mothers with small children on their way home from church could see his 3 x 5 foot “F–k Biden and F–k You If You Voted For Him” (spelled in full) flag flying proudly in the breeze. Thirty or maybe even fifteen years ago, somebody would have hurt him and no jury would have convicted the assailant. Even today, I think you could make a case for arresting him for conduct likely to provoke an immediate breach of the peace. Even so, there are lots of folks, including some on this site, who have left the surly bonds of human decency behind.

            1. Ok, the article specifically justifies the following passage in the book,

              “Most women in the Bay Area are soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit. They have their self-regarding entitlement feminism, and ceaselessly vaunt their independence, but the reality is, come the epidemic plague or foreign invasion, they’d become precisely the sort of useless baggage you’d trade for a box of shotgun shells or a jerry can of diesel,”

              with the excuse that the attack on “most women” was just a setup for contrasting them with the strong woman that the author was dating at the time. The admission that some good women exist is supposed to offset the assertion that the majority are incompetent.

              It’s just like the claims we used to regularly hear in the early 60s about how “You can’t call me a racist” because “Some of my best friends are Jews” or “My friend Leroy isn’t like most colored men.” How are the women working at Apple supposed to know that they are like Leroy or the minority of friendly Jews, and not like the alleged majority–the Elders of Zion or the Black Gangsters? All they know is that a male hired for a managerial position at Apple has said that “most women” are utterly unfit to deal with complex problems.

              Yes, women are sensitive to attacks on their professional competence. There is a reason for that, and it has everything to do with men and nothing to do with women. The take by MDN and most of the commenters here that this is somehow the aggrieved women’s fault is right up there with the remark by Ann Richard’s Republican opponent that elected her in 1990, “Rape is like bad weather; if it’s inevitable, just relax and enjoy it.” The subtext that women hear in all these comments is that working females have no right to complain about sexist attitudes because men are doing them a favor by letting them work at all.

            2. Dang me Tx, every one a bullseye!
              So amusing that the Trumpsters are acting out the ‘whiny bitches’ roll and trying to ‘cancel’ you.

            3. TxTedious your word salad rebuttal is meaningless and Antonio is entitled to his opinion which he observed FIRST HAND working in the Cali Woke Valley.

              You don’t like it, tough sh*t cryboy…

            4. Of course he is entitled to his opinion. This is America, where there are no thought crimes.

              He is absolutely entitled to express his opinion. Nobody is trying to silence him. In fact, he had a best-selling book to publicize his opinions.

              What he is not entitled to is a job as a manager at Apple after publishing his opinion that he regards most women, including the women at Apple he might supervise, as incapable of coping with complex problems. Once he put that particular opinion out there in his book, he made himself unsuitable for that sort of position at any company that hopes for the respect and loyalty of its female employees.

          1. Air Power reply used colorful language, yes. So what Leftist snowflake it’s called the First Amendment right to free speech.

            You consistently fail miserably at brow beating and correcting anyone that does not follow your Leftist woke religion.

            Unlike you, the poster spoke forthright from the heart right or wrong. We can’t say the same about you and your lying brainwashing Democrat DOGMA that does not respect alternative opinions.

            Shut up and keep it to yourself Leftist preacher…

  3. Here we see citizens of the free and civilized world the new balance from Apple’s home nation:
    ‘Most women in the Bay Area are soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit’ and “Apple has issued a statement that clearly implies there was some negative behavior by me during my time at Apple. That is defamatory and categorically false.”

    Both so equally defamatory aren’t they?. Hate, it’s the glue keeping the country together since the second 911. Thank you COVID-19 for keeping them behind their feathered wall for at least a year.

    1. Like we care what a Leftist Aussie constantly spews HATING the greatest country in history, the shining example for the world the good ole USA!

      Kangaroo Klown you have no self awareness how irrelevant you are…

  4. I’m thankful that I never considered going into the tech industry. I’m aware that the media industry probably isn’t looking all that good, considering scandals in Hollywood and even in print media, but I don’t think I could work well in Silicon Valley. I guess you could say that not everything is for everyone but it really does look like the tech industry still has issues that needs to be worked out.

    1. California is an employment at will state, and this guy never got out of his probationary period. “Not a good fit” is plenty enough to save Apple from any liability.

      1. Depends on whether anyone at Apple (I’m sure they did) publicly acknowledged the petition and it was the cause for letting him go. That would qualify for defamation.

        1. Apple did not write the petition, so it is not responsible for it. What Apple acknowledged is that they stupidly hired somebody who had written a best-selling book that contained remarks that thousands of Apple employees found deeply and personally offensive. Realistically, that left them the choice of hiring one new employee who might not reflect Apple’s values or potentially losing the loyalty of thousands of employees who do.

          He wrote the book, it contained potentially offensive remarks, and thousands of Apple employees were actually offended. That is not defamation, because all of that is true and truth is an absolute defense.

          1. Dear Tx Usr… how can you speak to as how thousands of Apple employees were “offended”? To what degree? Where they unable to sleep at night? Could not perform their jobs? Weeping in a fetal position under their desks? We’re you there to witness the state of these poor folks with stock options who were so deeply offended? If we take your point at face value then what does that say about the people that were “actually” offended? Seems kind of whiney and weak too me or a power play that wasted productivity cause some jerk had an opinion? Perhaps In the spirit of inclusivity you are right. It was not right for Martinez to say what he said about the “womenfolk” of the Bay Area. He should have included the “man folk” as well.

            1. Are you telling us that you would not be upset and that your ability to work with your manager would not be affected if he published a document referring to you by offensive personal insults? How about if you went to your big boss and asked him for help and he ignored the issue like you expect Apple to have done?

            2. Okay you want to get hypothetical. So most of these people will probably not even meet the guy that made “offensive” comments. They are working from home and collaborating over FaceTime. Let let’s say I was offended… which I would not be. It takes a lot to offend me. People say stupid stuff all the time as well as things I don’t agree with. But if I were bothered I would talk to my boss about it and let him or her know how I feel. I also know that I’m not going to get my way all the time either. I’d probably get back to work. Maybe the guy is a total Ahole and undresses women with his eyes wherever he goes or maybe he’s the best boss ever that wrote a book with some regretful mischaracterizations. Never met the guy… we live in a world of good people, whining crybabies, and jerks. An effective leader no matter where they are at in the food chain knows how to work with all walks of life and differing sets of opinions.

            3. My example wasn’t hypothetical. It is exactly what happened. The guy published insults against Apple’s entire female Bay Area workforce, questioning both their personal character and their professional competence. They got upset, as he must have expected when he wrote the book with the insults in it. Provoking a reaction is exactly why trolls print outrageous comments.

              It does not matter if most of these women never meet the guy. They still read the insults, they still got offended, they still complained that it made them uncomfortable to be working for a company that tolerated managers who demeaned female employees. It wasn’t just a few whiners, but something over 2000 employees and rising. A failure to respond to their concerns would have shifted their anger from the guy they might never meet to the company that has a huge investment in their talent and training; an investment that would be down the drain if they left to seek a more compatible corporate culture.

              You admit that “An effective leader no matter where they are at in the food chain knows how to work with all walks of life and differing sets of opinions.” They do not issue public statements labeling their coworkers as full of shit or describe their workplace as a high tech whorehouse. Apple cannot afford a manager like that. America cannot afford a culture that normalizes sexualized personal insults and tolerates them in a business setting.

          2. “Apple did not write the petition, so it is not responsible for it.”

            Apple employees wrote the petition and presented it to Apple management. Apple management made the decision to terminate employment for doing nothing wrong as a brief Apple employee. That decision was 100% Apple RESPONSIBILITY. Besides typical deflection, what is your point Apple APOLOGIST?

            “What Apple acknowledged is that they stupidly hired somebody who had written a best-selling book that contained remarks that thousands of Apple employees found deeply and personally offensive.”

            NO, absolutely not! That is your Leftist OPINION. Reality Apple quickly CAVED to internal PRESSURE to quell a woke cancel culture revolt because the INTOLERANT SNOWFLAKES cannot handle alternative views and freedom of speech, whether right or wrong in a 2016 published book. NYT reviewed and PRAISED the best seller refer to MDN Take ABOVE. What, zero criticism TxUseless of NYT’s book review? We already know the answer.

            “Realistically, that left them the choice of hiring one new employee who might not reflect Apple’s values”

            “Realistically” you just admitted the INTOLERANT cancel culture Apple snowflakes, again, cannot handle alternative views and freedom of speech, whether right or wrong.

            “He wrote the book, it contained potentially offensive remarks”

            Offensive to Leftists snowflakes ONLY and don’t insult our intelligence by couching it “potentially.”

            “and thousands of Apple employees were actually offended.”

            Reported 2,000 out of how many Apple employees worldwide? Tough beans snowflakes. I’m sure thousands if not millions of Apple customers and conservatives are deeply “OFFENDED” Apple is playing partisan politics and walking all over First Amendment RIGHTS. I know that does not count in your Leftist world, but it does count for the majority in the USA and we don’t need your approval.

            “That is not defamation, because all of that is true and truth is an absolute defense.”

            Huh? The FAKE prosecutor fell off his rocker again…🤣

            1. GeoB, I’m going to offer you the same innocuous observation that would be “offensive to leftist snowflakes ONLY”:

              You are soft and weak, cosseted and naive despite your claims of worldliness, and generally full of shit. You have your self-regarding entitlement gynophobia, and ceaselessly vaunt your independence, but the reality is, come the epidemic plague or foreign invasion, you would become precisely the sort of useless baggage you’d trade for a box of shotgun shells or a jerry can of diesel.

              You can thank me for the complement later.

        1. Since the company made the mistake of hiring him, I agree that they should, in equity, offer to compensate his actual losses. However, I would guess that they would also want a confidentiality agreement so he can’t take their money and go on accusing them of being evil censoring so-and-sos. He might well prefer the much greater amount that he can make from a book and lecture tour deal.

          1. A “mistake” in your woke Lefitist cancel culture OPINION.

            I have an alternate view you will not agree with and I could not care less. Apple hired a seasoned Silicon Valley veteran with a NYT’s praised INSIDER book on his resume to bring true DIVERSITY to Apple and the valley.

            But the crybaby INTOLERANT Apple snowflake MOB forced SJW Cook to CAVE and walk all over First Amendment rights.

            Yes, I support Antonio making millions and millions more off of Apple’s trampling of the Constitution epic MISTAKE…

  5. Apple once was a strong force for quality, integrity, creativity, intelligence, honesty. Now, under Tim Cook, about is about evil. Nothing more. It is as totalitarian as China or Cuba. With is violent censorship and thought control it is as evil and any communist regime. It happily ruins people’s lives and destroys the fabric of the nation that enabled it to be born and thrive. The world would now officially be a far better place if Apple were shut down and its entire existence erased. Under Tim Cook, Apple has become a virus which destroys goodness, liberty, virtue.

  6. Is it me or do the leftists of today seem like a bunch of sniveling snot and zit faced nosey kids whose main concern in life today is to find people who don’t share their views and cancel them?

    Speaking of left-wing children, evidence of this is left wingers have always craved a big mommy government to take care of them.

    1. Thank you for providing us with a noble example of how those who hold strong views can debate them rationally without descending into name-calling. It’s wonderful how you address those to your political left with respect and support your end of a civilized discussion with calmly presented factual evidence from objective sources. It is a wonderful stand that you are taking on welcoming discussion, rather than just shutting down your debate partners with a stream of personal insults.

      1. The Journalistic Tattletale and Censorship Industry Suffers Several Well-Deserved Blows

        [A NYT reporter] “falsely accuses a tech investor of using a slur after spending months trying to infiltrate and monitor a new app that allows free conversation.”

        “A new and rapidly growing journalistic “beat” has arisen over the last several years that can best be described as an unholy mix of junior high hall-monitor tattling and Stasi-like citizen surveillance. It is half adolescent and half malevolent. Its primary objectives are control, censorship, and the destruction of reputations for fun and power. Though its epicenter is the largest corporate media outlets, it is the very antithesis of journalism.”

        Glenn Greenwald, Pulitzer prize winning reporter.
        https://greenwald.substack.com/p/the-journalistic-tattletale-and-censorship

  7. Seriously, aside from a good chuckle about so called Bay Area women, this is a typical and hallmark Timmy Play. Of course Apple vetted Antonio fully including his famous book.
    When Apple hired him, didn’t they anticipate that there might be backlash from some quarters in Apple donut? But they decided to hire him anyway. There was an immediate reaction from Bay Area women to “investigate” this hiring, which was amazingly swift as if they have been waiting for this. Within 2 days, Apple fired the poor guy without “investigating” and take proper time. This is exactly in the playbook of Cook, i.e, knee jerk reaction, and equally swift “flip flop” just like his SJW position against China. It also shows Timmy’s ruthless side. Poor Scott Forstall.

    1. Agreed.

      Forstall was a sacrificial lamb for egomaniac Jony Ive and Cook to a large degree. He was Steve’s heir apparent and neither Tim or Jony is in his league. The exact type of creative genius Apple needs desperately instead of a woke political animal bean counter reading balance sheets…

      1. Your fantasy universe reaches a new high with this one. Scott Forstall was never Steve Job’s heir apparent. Nobody but Forstall and a few journalists he dazzled ever thought he was.

        Steve became CEO (for the second time) in September 1997. Forstall joined Apple from NeXT at the same time. He was promoted into a Senior Vice President position in 2003 and that is as high as he ever got in the company. He worked in software, initially Safari, then OS X and iOS, but was never involved in the hardware side of the business. He was forced out in 2012 after iOS 6 proved to be a buggy disaster, reportedly due to Forstall’s inability to work with others within the company.

        Steve hired Tim Cook as Senior Vice President for Worldwide Operations in March 1998, and later promoted him to Executive Vice President. In January 2004, Jobs picked Cook to run the company during his first medical leave. By January 2007, Jobs was back but Cook was serving as Chief Operating Officer. Jobs picked Cook as Interim CEO for his second six-month medical leave in 2009. He did so again at the beginning of his final leave in January 2011. There was no question that Jobs hand-picked Cook as his successor after he resigned in August 2011. Nobody other than Forstall and a few hopeful homophobes ever dreamed that Tim Cook was not Steve Jobs’ heir apparent for at least ten years before Jobs resigned.

  8. Yes, exactly. Tim Cook was and still is an “operations” guy, and that’s why Jobs placed him as CEO to ride out possible short term turmoil after his death.
    I watched an interview of Scott Forstall a couple of years ago (? By Bloomberg or somebody? ) wherein Scott was talking about his close relationship with Steve Jobs. I could believe it as Scott was not showing any derogatory remarks on anybody. My guess, and widely reported too, was Scott and Jony Ive were not eye to eye as Scott thought Ive was encroaching into software design. But unfortunately for Scott, Cook and Ive were close buddies. Now, all we want is excitements and flares of ingenuity Apple once was displaying under Jobs. But that’s gone, replaced by greed mentality, and many numbers of conflicts have been occurring here and there globally such as battery gate, planned obsolescence, class actions (Apple lost too many of these) and other things that we are not proud of. Cook stuck to iOS devices and did very little until he finally buckled to realize that there are Mac lines of product too (hence pipeline Tim moniker). Apple has a huge talent pool and does not require an operations type guy as CEO. Jeff Williams is doing just fine. Apple needs someone with the understanding of underlying technology, flare and ability to foresee the future and materialize dreams. Apple should not be just another GAFA. We have too many of those (but many of them may eventually see Apple in rearview mirror) Think differently. And… we need someone we can trust. Someone who won’t quickly hide unit sales figure etc. Someone who can withstand unfair Chinese practice etc. Apple is now big enough to hide behind anything. Please lead but not follow. Oh BTW, no JSW grandstanding too please..

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.