Apple CEO Cook links Facebook business model to real-world violence, yet Facebook app remains on App Store

Apple CEO Tim Cook implicitly linked Facebook’s business model, which uses data to serve targeted ads, with real-world consequences like violence or reducing public trust in vaccines. It’s for this same reason that Apple pulled the Parler app from their App Store, yet the Facebook app remains (and, for that matter, so does Twitter).

Facebook CEO Mark Zuckerberg (left) and Twitter CEO Jack Dorsey
Facebook CEO Mark Zuckerberg (left) and Twitter CEO Jack Dorsey

Kif Leswing for CNBC:

Apple CEO Tim Cook on Thursday linked Facebook’s business model, which used data to serve targeted ads, with real-world consequences like violence or reducing public trust in vaccines.

Cook’s speech at a data privacy conference in Brussels did not mention Facebook by name, but the social media company was clearly a target of the Apple CEO’s warning.

“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves scorn,” Cook said… “At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good and the longer the better.,”

The speech comes as the battle between the Silicon Valley rivals heats up, particularly about a new iPhone feature called App Tracking Transparency, which will force apps to ask for user permission to access an important device identifier that’s used by companies like Facebook and Google to serve and measure mobile ads.

MacDailyNews Take: Again, Tim seems to want to have it both ways – or, more precisely, his way.

If Apple’s position is that apps that are used to incite violence or that spread “fake news” cannot exist in the App Store, then they should pull all apps that can be used to incite violence and/or spread “fake news.” That’d be quite a number of apps to be banned.

Otherwise, Apple should stand aside, let free speech reign, and come up with a better way than Orwellian censorship to reign in apps that incite violence and/or spread “fake news.” Apple should innovate, not (very selectively and one-sidedly) obliterate.

Apple’s reasoning for pulling Parler is fine, if applied uniformly.

However, Apple’s stated reason for pulling Parler clearly dictates that the company also pull Twitter, Facebook, and any number of other apps, as anyone who’s used them for any amount of time knows. Yet Apple has hypocritically failed to do so, revealing a lack of thought and/or ulterior motive.MacDailyNews, January 9, 2021


By SteveJack:

Welcome to the slippery slope, Apple.

If this keeps up, Apple’s own Messages app, end-to-end encrypted and baked into Apple’s operating systems (therefore not subject to App Store rules), could be subjected to similar scrutiny.

You’ll recall that Apple’s App Review Board wrote to the developers of Parler, in part:

Parler logo
Parler logo
We have determined that the measures you describe are inadequate to address the proliferation of dangerous and objectionable content on your app.

Parler has not upheld its commitment to moderate and remove harmful or dangerous content encouraging violence and illegal activity, and is not in compliance with the App Store Review Guidelines… Specifically, we have continued to find direct threats of violence and calls to incite lawless action in violation of Guideline 1.1 – Safety – Objectionable Content

While there is no perfect system to prevent all dangerous or hateful user content, apps are required to have robust content moderation plans in place to proactively and effectively address these issues.

For these reasons, your app will be removed from the App Store until we receive an update that is compliant with the App Store Review Guidelines and you have demonstrated your ability to effectively moderate and filter the dangerous and harmful content on your service.

Again, Apple’s reasoning for pulling Parler is fine, if applied uniformly.

Beside the fact that Twitter, Facebook, etc. remain on the App Store, I see another issue: Using Apple’s stated reasoning to ban Parler, encryption should therefore be disabled from Apple’s iMessage system and a robust content moderation plan should be put in place or Apple’s Messages app should be removed from the platform.

On February 16, 2016, Apple CEO Tim Cook published “A Message to Our Customers” on Apple.com in which he stated, in part:

For many years, we have used encryption to protect our customers’ personal data because we believe it’s the only way to keep their information safe. We have even put that data out of our own reach, because we believe the contents of your iPhone are none of our business.

…The U.S. government has asked us for something we simply do not have, and something we consider too dangerous to create. They have asked us to build a backdoor to the iPhone… make no mistake: Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control…

In today’s digital world, the “key” to an encrypted system is a piece of information that unlocks the data, and it is only as secure as the protections around it. Once the information is known, or a way to bypass the code is revealed, the encryption can be defeated by anyone with that knowledge… In the physical world, it would be the equivalent of a master key, capable of opening hundreds of millions of locks — from restaurants and banks to stores and homes. No reasonable person would find that acceptable…

We are challenging the FBI’s demands with the deepest respect for American democracy and a love of our country. We believe it would be in the best interest of everyone to step back and consider the implications.

While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.

So, what’s more “dangerous and harmful,” a social network’s app, in this case Parler, that might at times publicly display “dangerous and objectionable content” or an app which is totally opaque like Apple’s Messages app using the end-to-end encrypted iMessage system where “dangerous and objectionable content” can be relayed at will in total secrecy?

Some might say “Oh, but it’s not the same thing! One is a social network where people follow one another and a dangerous message could be relayed to a large group of people, but the other one is just a messaging system!”

Yes, it’s true that Apple’s Messages limits group chat to a maximum number of 32 people. How could 32 people cause any damage? Well, for one example, nineteen hijackers carried out the September 11 attacks. Further, in Messages, information can easily be forwarded to others or copied and pasted into other group messages, making the capacity to send “dangerous and objectionable content” via Apple’s encrypted iMessage service virtually unlimited.

Would someone trafficking in “objectionable content” or planning “dangerous and harmful illegal activity” choose to use a public social network or would they use a completely private system explicitly designed to be impenetrable by anyone outside of the group?

It doesn’t matter what you call it. Any app that allows the passing of messages, Parler, Messages, or even apps with messaging attached like Words With Friends, Fitbit, or many thousands of others – if they don’t have some Apple-determined arbitrary level of commitment to moderate and remove harmful or dangerous content encouraging violence and illegal activity, they are not in compliance with Apple’s App Store Review Guidelines.

The fact is that Apple’s Messages app lacks any measures whatsoever to address the same issues of which they accuse Parler of not adequately addressing. Apple’s Messages app is perfectly “inadequate to address dangerous and harmful content” or “illegal activity.” With the Messages app, Apple itself has not upheld any commitment to “moderate and remove harmful or dangerous content encouraging violence and illegal activity,” and, accordingly, is not in compliance with Apple’s own guidelines.

Clearly, with Messages and iMessage end-to-end encryption, there is no way at all to moderate content much less “find direct threats of violence and calls to incite lawless action,” but, it’s highly likely that such threats exist in violation of Apple’s guidelines.

Of course, Apple could claim that “hey, nobody knows for sure, it’s a black box, so Messages is technically A-OK,” but that’d be a weasel’s way out of this ill-constructed box that Apple’s concocted since Messages is obviously a much more effective tool for secretly transmitting “dangerous and harmful content” or “fake news” than is Parler or, for that matter, Twitter and Facebook et al.

Perhaps Apple’s own apps — baked right into their operating systems, no less — are exempted from complying with App Store Review Guidelines with which select other companies must comply or face expulsion? If so, surely competent antitrust investigators would find this example of self-favoritism interesting, if not evidentiary.

SteveJack is a long-time Macintosh user, web designer, multimedia producer, and contributor to the MacDailyNews Opinion section.

32 Comments

  1. Kudos again to MacDailyNews for always calling it like they see it and pointing out Apple’s hypocrisy here.

    Cook opened a big can of worms with his obviously politically-inspired banning of Parler, clearly in cahoots with the rest of the Big Tech leftists.

    Why do those who benefit the most from capitalism, entrepreneurialism, and free enterprise want to wreck it with leftist, socialist, over-regulation?

    The only logical answers I can come up with is that they either must feel guilty for being so vastly overpaid or they’re ignorant of the conditions that allowed them to become successful in the first place – or maybe they’ve already got theirs, so they don’t care that nobody else will be able to replicate their success in a socialist system?

    1. Could not agree more!

      MDN and Steve Jack MASTERFULLY and RIGHTEOUSLY calls out all the wrongs and daily hypocrisies of Tim Cook’s Apple turned a partisan disgrace now censoring millions of Americans, while at the same time allowing several Apps posting hate and incitement on a daily basis including rouge nations threats of violence in the Middle East. Well done all!

      The difference is Big Social Media offensive Apps are not restricted because Cook will not do the right thing EQUALLY ACROSS THE BOARD. Playing partisan politics the coward will not take on his buddies the Silicon Valley liberal elites risking millions, if not billions in profits. But censor conservative voices, oh so fashionable and chic today and media is SILENT, so the elites are safe at least for now.

      “Why do those who benefit the most from capitalism, entrepreneurialism, and free enterprise want to wreck it with leftist, socialist, over-regulation?”

      That’s the trillion dollar question and I believe it comes down to business, political and media elitists blinded by their own arrogance, misguided contradictory policies and perpetual lust for centralized control. They know no one can touch them now that their politics MATCHES the administration and the media. They get away with it for now, but we cannot let up speaking out against hypocrisy and double standards in all corners wherever it exists…

    2. Tim can have it both ways: he can give it AND take it. So he’s used to that, I guess. At least we know what Timmy’s pipeline is used for. It’s where he stores his Facebook posts, I guess.

    3. Apple was never not hypocritical, and always did what was best for them.
      Censorship, and non-updradabitycome immediately to mind.

      It’s a little disingenuous to put this all on Cook, when Jobs started it, and would have done the same thing.

  2. I find it good at times like these to think of how things used to work before the Internet:

    If I had an opinion that I wanted to have circulated widely, I had a few choices. I could approach a news desk for TV or newspaper, but they can decide not to publish what I say. I could call up a radio station, but again, they can decide not to put my call on air. Otherwise, I could approach a book publisher who may also veto my proposal.

    So that leaves me pretty much with self-publishing what I want. Mostly, this is leafleting enough people that maybe the idea gathers enough legitimacy or interest to be picked up by others.

    Before the internet, getting your opinion out was difficult because not only did you have to articulate your opinion, but you had to convince numerous gatekeepers that there was merit in their choosing to spread your opinion to others.

    The gatekeepers haven’t gone away, but more of them react after publishing something to take it down. I suppose in this way we’ve always been at the mercy of others to widely disseminate opinions and speech.

  3. Free speech is free speech, warts and all. you cannot have not both ways, specially in regards to political speech.. Pressure needs to come from other sources to resolve violence and there are of of course the obvious examples of not yelling fire in a crowd, common sense.. which is sorely lacking these days..

    I think Twitter is even worse than Facebook, the left routinely uses bots and other crap to let a handful of people try and pressure companies into doing what they want, and thats bad.. you need to at least attempt honest discourse.. course the left really doesn’t want to do that… it’s their way or the highway.. And to think Twitter has not allowed left wing activists organize violence is living in la-la land

    Cook needs to just run Apple, and get out of the social justice business, it’s not his job, if there is a bad app, let other pressure kill it, not him. The same applies for Google and any other company that thinks they have the right to control the public discourse by algorithms.

  4. Hypocrisy much? :-\

    That is why their effort to curb privacy concerns with their new tools becomes questionable, as it sends mixed signals from the same company, and IMO gives a false sense of control over what data is shared and not.

    This whole incident has tarnished Apple’s trustworthy image… This is NOT the Steve Job’s Apple…

  5. I like Tim’s commitment to privacy. It’s one of the key reasons I stay with Apple. However, I hated the decision with Parler. For the first time in a long time, my loyalty to Apple was rocked. It seemed like such an anomaly. Hopefully, Parler will be back, and Apple will not participate again with the Big Tech tyrants in banning it.

  6. Central Bank Digital Coins are coming. FB spoke of plans to play a (big) role with Libra. Fortunately, it was shot down. Undeterred, FB continues on this path with a Libra-rename; Diem.

    Most of the country nuzzles up to FB like Pavlov’s dog because of the infamous, “social feedback loop.” Culture will be more deeply gripped if FB is granted a pivotal role of our financial lives…via a govt sanctioned digi-coin.

    FB is devious with privacy/freedom…both issues will be compounded IF they hold a major role in the financial infrastructure. Can you imagine FB “assisting” the IRS?

    May FB’s start eroding today.

  7. Parler was banned due to inadequate processes and effort to flag and take down factually incorrect and/or disputed material as well as explicit hate speech and calls to violence.
    iMessage can’t be compared to social media as it’s just a “written” version of a conversation between specific people so the analogy would be to banning conference calls which is ridiculous.
    And if you think only 19 people were involved with the PLANNING for 9/11…. please.

    1. You can spot a liar (and/or one who resides on the left side of the bell curve) when they wrap up their meaningless bullshit with a baseless attack.

      19 people. That was covered above, liar (and/or sub-average IQ):

      “Further, in Messages, information can easily be forwarded to others or copied and pasted into other group messages, making the capacity to send “dangerous and objectionable content” via Apple’s encrypted iMessage service virtually unlimited.”

      Parler was banned due to to lefty Tim Cook’s incessant need to virtue signal. Twitter and Facebook are far worse than Parler, but, because those users call for Trump to be killed, they’re A-OK in the Silicon Valley leftist cabal’s book.

      Apple’s CEO Tim Cook is a hypocrite.

      Bravo, MDN, for having the BIG BRASS BALLS to spell it out clearly.

      Look at the other “Apple News” sites, how they dance around, stay silent, close their comment sections, or, worse, are hypocrites just like Tim Cook.

        1. Seems like Sarah is into big brass balls…..bet she has a large picture of Marjorie Taylor Greene on her wall. Marjorie has two of each…big brass balls and brain cells.

          I said it many times, the world could do without twitter, FB, Parler and other social media. They have brought the world more harm (intolerance) than good.

  8. Tim, up to now, has done an admirable job, but he completely blew it on Parler…WRONG ethics, Tim..you fell into a trap of your own making. Let freedom be your guide, Tim, resist your deep illusion that believes you can only be happy or improve the world by controlling other people when you can barely manage to control yourself.

  9. ok. this is immaterial but that photo of zuckerberg is unsettling in the same way eva green’s performance in the 2nd episode of penny dreadful was unsettling. stop selling my mom’s data, mark.

  10. Tim Cook is a leftist/communist who likes power, money and who hates America. He has now put himself in opposition to over half of America. On the other hand, he is an ally of the Chinese Communist Party. As such, he is not only allowed to lie whenever he chooses, he must lie because that is the heart of communism. Lies. Apple was once a beautiful, good, company that made great products and was in many ways the best example of pure American entrepreneurial capitalism. Now, it is a power mad sick company that will do anything to advance the cause of communism and to bring an end to the United States of America. Tim Cook is evil personified.

    1. Where is your evidence that “”over half of America” is in favor of allowing social media to publish incitements to violence, such as those that recently led to the disruption of the constitutionally mandated transfer of power and five deaths? I am guessing that “most Americans” are more interested in their own security than in the freedom of extremists to organize against our republic.

      Again, these are all private companies with their own First Amendment right not to support a message they abhor.

      1. It’s called freedom of speech. If you would check Twitter and Facebook and BLM and Antifa accounts you will find no end of “incitements to violence”. In fact, the entire past summer was a DNC sponsored incitement to violence where our cities were burned to the ground in a mass violent protest effort that was applauded by the Democrat Party and by Tim Cook. He even shoveled millions of Apple money to BLM to pay for bricks and firebombs.

        Parler is simply a site that allows for people to gather and talk, like Facebook and Twitter. And I guarantee you the people on Parler are a lot less violent and a whole lot less obnoxious than the arrogant, ignorant leftist of today’s Democrat Party, who frolic free on Twitter and Facebook.

        1. So, when you’re in a cess pit hole…dig deeper into the sh*t?
          “ …in fact, the entire past summer was a DNC sponsored incitement to violence (1)where our cities were burned to the ground(2) in a mass violent protest effort that was applauded by the Democrat Party (3) and by Tim Cook. (4) He even shoveled millions of Apple money to BLM to pay for bricks and firebombs.”(5)
          Five whopping outrageous lies in one sentence.
          “ And I guarantee you the people on Parler are a lot less violent and a whole lot less obnoxious than the arrogant, ignorant leftist of today’s Democrat Party”
          So in your world of denial, Parler is an excuse to lie and promote criminality in the name of free speech.
          Sore loser snowflake much?

        2. You lie about my statement of objective facts. Every single word I said is true and you did not refute a single fact. You are one of the evil Democrat lying liars. So, when you speak you lie.

        3. He pointed out five specific “facts” you asserted that are not supported by any real evidence (opinion, rumor, and innuendo are not evidence). It is not Gotcha’s obligation to “refute” your baseless claims. It is impossible to prove a negative (that something did not happen), so the burden of proof is always on the party asserting that something did happen. That is you, not him.

          If you have evidence that the DNC and Apple are conscious conspirators who intentionally promoted violence, you need to turn it over to law enforcement. If you have evidence that the inspiration for the rioting was the protests against excessive police violence and not the police violence itself, you need to present that, too. Again, the burden is on you, not Gotcha.

        4. ‘burned our cities to the ground’??? Really? Exaggerate much? Millions to pay for firebombs? Lie much.
          Evil Democrat lying liars? Ha ha ha that one cracked me up….I can see spittle rolling down the side of your mouth when you were writing that.

          It is such a sad day that people like you actually believe this crap. Bet you believe all democrats drink baby blood, are gay, and worship satan? That they WANT to destroy the US, the place where they live and raise their families? That they are all commies?

          Try to use a few of your other brain cells and apply some logic here. Go tour those ‘burned down’ cities. I bet you can find a few building still standing. No one wants violence other than those A-holes on Jan 6 and some republican congresswomen (a fine example of American womanhood….not).

  11. ”If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. ” Cook said this at the recent privacy conference……….Google has operated this way since inception where it exploits personal data of any individual or small business and uses it in ways never agreed to or chosen by data owner.
    An associate has tried to stop google mapping a personal home address never published on small business website and yet when phoned google pretend not to know what is being referred to and ignore requests to take down mapping of private personal info. So it isn’t just big companies facing the evils delivered by google and other congloms it is smaller people being trodden underfoot by profieering meglamaniacs with no ethics or moral compass.

    1. “”If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. ” Cook said this at the recent privacy conference……….”

      Would that be Facebook, Twitter and other Big Social Media apps on the Apple App Store, Tim?

      HYPOCRISY GRANDE!…

  12. Imagine if Facebook, Google, and Parler were limited to just a web site address on iOS, their greed (like the Porn sites) would destroy the user experience of the site, they wouldn’t be able to control themselves.

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