Apple Watch dominates global smartwatch shipments in Q320

Global smartwatch shipments increased 6% in Q3 2020 compared to the same period last year, according to the recently published Global Smartwatch Model Tracker of Counterpoint Research. Apple Watch remained the market leader, increasing share by 2 percentage points in Q320 vs. Q319.

Apple Watch Series 6 with the distinct Braided Solo Loop and blue aluminum case.
Apple Watch Series 6 with the distinct Braided Solo Loop and blue aluminum case.

CounterPoint Research:

Apple remained the market leader, increasing its share by 2 percentage points compared to the previous year. It launched its first mid-tier smartwatch, the Apple Watch SE, during the quarter. Priced at less than $300, it received a lot of attention from the market.

Senior Analyst Sujeong Lim said, “In terms of sales, Apple’s position is even stronger. In the third quarter, it achieved $2.3 billion, nearly half of global smartwatch shipments and an 18% increase over the same period last year.”

By region, China managed to surpass North America in shipments after seven quarters to become the market leader. The North American market, which showed a significant growth with the release of the Apple Watch Series 4, had continued to dominate since Q4 2018, but China managed to edge ahead in Q3 2020.

CounterPoint Research: Global Smartwatch Shipment Share % in Q3 2020 vs Q3 2019

MacDailyNews Take: Apple Watch continues to pull away, now even outselling “other,” as it has no legitimate competitors, just a weak parade of also-rans and wannabes following at an ever-increasing distance.

1 Comment

  1. But do analysts finally consider AppleWatch a successful product, is the burning question. I mean, AppleWatch sales numbers are nowhere near iPhone sales numbers, so…

    At one point, I thought health insurance companies would be giving out free AppleWatches so people could keep track of their health. I guess that didn’t pan out too well.

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