There are now over one billion Apple iPhone users

According to an estimate from Above Avalon‘s Neil Cybart, Apple surpassed the billion iPhone users milestone last month, some thirteen years after the transformative device’s introduction.

Apple's revolutionary iPhone
Apple’s revolutionary iPhone

Neil Cybart for Above Avalon:

Thirteen years after going on sale, the iPhone remains the perennial most popular and best-selling smartphone. Competitors continue to either shamelessly copy iPhone or, at a minimum, be heavily influenced by the iPhone…

Apple is still bringing in approximately 20M to 30M new iPhone users per year. These users are prime candidates for moving deeper into the Apple ecosystem by purchasing other Apple devices and services. Strong growth trends seen with iCloud storage, Apple’s content distribution services, Apple Watch, AirPods, and even iPad / Mac are made possible by hundreds of millions of people moving beyond just an iPhone to own additional Apple services and devices…

The iPhone was the largest contributor to Apple growing its overall installed base from 125 million people in 2010 to more than a billion in 2020… While the iPhone may have been responsible for Apple getting to a billion users, wearables have a decent shot of getting Apple to two billion users.

MacDailyNews Take: Apple has gone from less than 10 million users worldwide when we launched in September 2002 to well over 1.5 billion users today!


          1. Too late. You can’t come back after the race is over and you lost and pretend to run it again with nobody on the track just so you can yell that you won. You’re hopeless.

  1. You’d think that the rounded back of the first iPhone would be less damageable upon being dropped but, I guess not; Apple got rid of that skeuomorphic feature that harkens back toward a landline phone.

  2. One billion is a fairly large number but there are still analysts and investors who say Apple doesn’t sell nearly enough iPhones, so I figure there must be two to three times as many Android smartphones in the wild. I’m constantly hearing how Apple’s iPhone business had topped out back in 2015 and how basically Apple is still a doomed company because they can’t manage any iPhone growth after five more years. In some ways it is strange but I realize there are many countries where consumers simply can’t afford an iPhone at current prices even if they wanted one and Apple won’t sell $200 iPhones which obviously limits iPhone sales growth.

    I wonder if when Nokia was in its prime, there were more than one billion Nokia cellphones active at one time because they were selling cellphones to everyone at every price level possible. I think I read somewhere that there were around three billion users on the GSM networks, but I don’t know if they were all Nokia cellphones. So, even if Apple has one billion users, I’m sure Nokia must have had at least two billion users and maybe a lot more. I’m sure big investors certainly want Apple to sell at least 230 to 250 million iPhones a year. Good luck with that ever happening.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.