Two of Apple’s latest iPhone 12 models went on sale in China on Friday, after early pre-order data showed strong consumer interest in the 5G-enabled device in the firm’s second-largest market.
The short queues outside Apple stores in the business hub of Shanghai struck a contrast with the crowds that flocked to past launch events, as most ordering has now shifted online.
“I feel great being the first customer to get the new iPhone,” said Yan Bingqing, 30, who arrived before the store opened, and was in a line of about 20 people. “I’ve been waiting a long time.”
A new green shade for the iPhone 12 was also a top trending topic on Chinese app Weibo on Friday, prompting positive reactions… Analysts expect a surge in orders this year, as loyal iPhone owners finally buy new handsets compatible with an upgraded 5G network infrastructure.
Chinese e-commerce retailer JD.com saw pre-orders for all four models of the iPhone 12 hit 1.6 million on the first day of the announcement.
MacDailyNews Take: It’s nice to see “short lines” explained even though there haven’t really been “iPhone lines” for many years as many people shifted to online ordering several iPhone generations ago.
Plus, the most anticipated iPhones in China are usually the ones with the largest displays. The flagship iPhone 12 Pro Max, alongside the smallest (5.4-inch iPhone 12 mini) don’t debut until next month.