Apple’s new 5G iPhone 12 lineup sparks fever-pitch in China

Apple’s iPhone 12 family introduction had fans cheering in mainland China on Wednesday over a 5G model from their favorite brand.

The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever on iPhone.
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever on iPhone.

Reuters:

In its second-largest market by revenue, Apple’s announcement was feverishly discussed on social media. With over 6 billion views, the tag ‘iPhone12’ ranked as the no. 1 topic on China’s Twitter-like Weibo.

Asked if they’d buy the new iPhone, which will give Apple users 5G access in a market where such networks are already widespread, respondents to a Caijing magazine poll were almost evenly split: some 10,000 voted no, 9,269 said yes, and just over 5,400 said they were still considering it.

“In China now, 5G is not a premium feature, it’s a must-have feature,” said Nicole Peng, who tracks China’s smartphone sector at Canalys. Peng said the 5G launch will “trigger a new wave of phone replacements” for Apple in China before the end of the year and in first-quarter 2021.

Apple’s unit shipments in China increased 35% year-on-year in China in the second quarter of 2020, according to Canalys. That made it the only top brand besides Huawei to see positive growth – a feat it achieved even without offering a 5G device.

MacDailyNews Take: The multi-year Mother of All iPhone Super Cycles begins at at 5 a.m. PDT on Friday, October 16th with the first preorders!

Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions will be able to:

• Pre-order iPhone 12 beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23

• Pre-order iPhone 12 Pro beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October, October 23

• Pre-order iPhone 12 mini beginning at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13

• Pre-order for iPhone 12 Pro Max beginning at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.

2 Comments

  1. 5g is one of those things which doesn’t particularly excite me and may not excite you either, but it’s a massive thing in places like China and will be massive in India and Africa when they get a 5g service. The reason why it’s such a big deal is that these are places where access to the internet is primarily through portable devices rather than cabled access.

    Apple clearly understands this and is addressing the market ready for when 5g is a mainstream feature everywhere.

  2. I am excited right here in the USA. Ordering an iPhone 12 Pro Friday, wife will be ordering the iPhone 12 mini in November. I am also looking forward to an A14X iPad Pro with 5G, particularly since going to WiFi enabled coffee shops is now a very bad idea, and sitting alone in a park with a thermos of coffee is the only safe way to work out of the house.

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