Apple iPad continues to dominate global tablet market share

The current Apple iPad lineup includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life.
The current Apple iPad lineup includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life.

According to Strategy Analytics’ “Preliminary Global Tablet Shipments and Market Share: Q2 2019 Results” report, despite being placed on the U.S. Commerce Department’s Entity List in May, Huawei tablet shipments actually increased by 4% year-over-year. Windows demand continues to slide as the commercial refresh is favors lower-cost Notebook and Convertible PC form factors. As such, the global tablet market declined 7% year-on-year in Q2 2019. As the trade war rages on, this could foreshadow a shift in Android demand from a bruised Huawei brand to its fiercest competitors, Samsung and Lenovo.

Eric Smith, Director – Connected Computing said in a statement, “Samsung and Lenovo shipment growth exceeded market performance, yet still showed declines of -1% and -6%, respectively. Samsung has been stabilizing its tablet shipments over the last couple of quarters, but this is a big opportunity to regain some customers as we enter a period where Huawei will face significant headwinds outside of China. Lenovo also stands to benefit from this change in the competitive landscape, but I’m concerned that if the trade war widens, Lenovo could be among a group of Chinese companies that are targeted by the Trump administration.”

“Apple iOS shipments (sell-in) fell 7% year-on-year to 10.7 million units in Q2 2019, maintaining a 29% worldwide market share of the Tablet market year-over-year,” Smith continued. “The new iPad Air and iPad mini devices pushed ASPs higher alongside continued strong demand for iPad Pro, boosting ASPs to $469 this quarter from $410 in Q2 2018. This move higher up the price tiers boosts Apple profits but it negatively impacts total shipments compared to previous quarters. Ultimately, Apple is using iPad Pro to cannibalize the PC market, so the number of boxes they ship probably aren’t as important as the product mix.”

Strategy Analytics: Preliminary Global Tablet Shipments and Market Share: Q2 2019

Source: Strategy Analytics

MacDailyNews Take: Fake iPads are just that – and bad fakes, too. Insecure, privacy-trampling, with a raft of second- and third-rate smartphone apps blown up for larger screens.

iPad prices are now quite affordable, so there’s no excuse to not get a real iPad!


  1. It’s nice to hear Apple’s is doing well in the tablet market. I had honestly thought there was no longer much demand for tablets, except maybe those $50 Fire tablets. What was Amazon doing? Selling them by the six-pack. Get six Fire tablets for the price of one iPad. I figured consumers were into that sort of thing. There’s also the case that those odd Chromebooks were basically taking the place of tablets because they were dirt-cheap and came with physical keyboards. I thought all the schools were buying Chromebooks instead of iPads. I didn’t think it would be possible for an iPad to demolish any sort of cheap PC market. If that is the case, I’m glad to hear about it.

    1. Businesses are buying iPads up by the thousands. You can have a pretty good level of computing power in the hands of people for which a desktop/laptop would be overkill or unwieldy.

  2. I just came back from a scientific conference and iPads were readily seen. Attendees were using iPads for note taking, there was an iOS app for tracking sessions and vendors and reading abstracts. Vendors had iPads out so you could read about products and they used iPad minis a lot to scan badges and capture leads.

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