Strategy Analytics: Apple iPhone captured 13% global smartphone marketshare in Q119

According to the latest research from Strategy Analytics, global smartphone shipments fell 4 percent annually to reach 330 million units in Q1 2019. Global smartphone shipments are showing signs of stabilizing and the outlook is improving for later this year. Samsung maintained first position with 22 percent global smartphone marketshare in the first quarter of 2019, staying ahead of Huawei in second, followed by Apple in third place.

Global smartphone shipments dipped 4 percent annually from 345.4 million units in Q1 2018 to 330.4 million in Q1 2019. The global smartphone market has declined again on an annual basis, but the fall was less severe than before, and this was the industry’s best performance for three quarters. Global smartphone shipments are finally showing signs of stabilizing, due to relatively improved demand in major markets like China. The outlook for later this year is improving.

Apple shipped 43.1 million iPhone units to capture 13 percent global smartphone marketshare in Q1 2019, dipping from 15 percent a year ago. Apple lost ground in China during the quarter and is struggling to make headway in price-sensitive India. However, decent price cuts in China and India during recent weeks indicate the iPhone will bounce back slightly in those two countries in the next quarter.

Samsung shipped 71.8 million smartphones worldwide in Q1 2019, dipping 8 percent annually from 78.2 million units in Q1 2018. Samsung remains the world’s number one smartphone vendor, but it is coming under growing pressure from Huawei, who has larger presence in the huge China market. Huawei surged 50 percent annually and outgrew all major rivals to ship 59.1 million smartphones worldwide during Q1 2019, up from 39.3 million in Q1 2018. Huawei captured a record 18 percent global smartphone marketshare in Q1 2019. Huawei is closing in on Samsung and streaking ahead of Apple, due to its strong presence across China, Western Europe and Africa.

Xiaomi returned to fourth place, capturing 8 percent global smartphone marketshare in Q1 2019, broadly at the same level from a year ago. Xiaomi is very strong in India, but it is struggling in China. OPPO held fifth position with 8 percent global smartphone marketshare during the quarter, rising from 7 percent a year earlier. OPPO is now expanding hard into Western Europe, with new models like the Reno 5G, and this should help OPPO’s worldwide presence to improve in the coming months.

Global Smartphone Vendor Shipments and Marketshare in Q1 2019
Strategy Analytics: Global Smartphone Vendor Shipments and Marketshare in Q1 2019
Note: Numbers are rounded.
Source: Strategy Analytics

MacDailyNews Take: Apple keeps getting entered in these races by third parties. Regardless, 13% isn’t a bad result for a race in which Apple chooses not to compete.

Apple makes and sells only premium smartphones, not junk that includes glorified feature phones that pad unit sales totals.

Related articles:
Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets – November 3, 2018
Apple’s iPhone X made 5 times the profit of 600 Android OEMs combined – April 18, 2018
Apple’s iPhone captured 86% of global handset profits in Q417; iPhone X alone took 35% of global handset profits – April 17, 2018
Apple iPhone dominates smartphone industry with 87% profit share in Q417 – February 28, 2018
Why Android’s ’80 percent market share’ might only represent half of all smartphone users – January 10, 2014
Apple will continue to ignore Android market share stats all the way to the bank – October 29, 2013
Why market share doesn’t matter to Apple – October 21, 2013
Digging in on the Church of Market Share – May 25, 2013
The Church of Market Share revisited – April 26, 2013
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012


        1. True, but they are investors aren’t they? It doesn’t matter is you write apps for yourself. Yes you need an audience, and on iOS at least, Apple’s permission and a forced business relationship.

  1. Anyone holding AAPL, who cared about sales numbers yesterday and beating the street, cared about sales of any and all Apple products, especially iPhones, so this constant idea that Apple only sells to a premium market is insane. Would a smaller, more select market make you happier? Don’t fool yourself, people pay good money for other makers phones, and when you think that for a couple hundred bucks these people are choosing to NOT give a damn about Apples famed “Ecosphere” or see the value in it, or even know about it, I say Apple has a lot of work to do. Hey maybe “good enough” sales work for many, but not stockholders, who will jump the moment good enough sales stiff. I hate that attitude, as if bigger market share and dominance would suck. I hope the execs with hundreds of millions stay hungry. Here’s hoping for Apple to come up with the next killer app, and can’t live without gadget. Do you hold your breath for those things?

  2. Thise numbers are total BS. Take Apples iPhone revenue and divide it with that figure that these claims and you will get a wrong ASP. Read AppleInsiders take of these numbers.

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