Steve Jobs did this simple but brilliant thing when promoting employees

“The fidelity to innovation expressed by the late Steve Jobs took many different forms. Most famously, Jobs engendered considerable strides to the world of technology and digital branding,” C.W. Headley writes for Ladders. “More discreetly, Jobs privileged methods of interoception over conventional wisdom when making major decisions. But it didn’t just end there.”

“Recently, Andy Cunningham, who was Jobs’ former publicist held an event called, ‘Lessons Learned From The Powerful Women Who Worked With Steve Jobs,’ in which several of the female executives that worked with Jobs at Pixar, Apple, and NeXT, explained what it was like to work with the business magnate,” Headley writes. “The unorthodox CEO was said to have adopted a pretty ridged binary standard when evaluating the merits of his colleagues, but it wasn’t the one most often occasioned by many high ranking members of the corporate world. In Jobs mind, there were the ‘insanely great,’ and then there were the ‘crappy.'”

Steve Jobs
Headley writes, “Michelle Quinn, who covered the event, co-signed this by saying, ‘Jobs didn’t care about the gender of his colleagues, as long as they could get the job done.’ Jobs welcomed the challenge of having to defend his ideas to peers who may have expressed a contrary opinion. It was all for the greater good of his objectives.”

Read more in the full article here.

MacDailyNews Take: Obviously, Jobs’ methods worked extraordinarily well overall!

At Apple, Steve Jobs divided people into 2 groups: ‘Insanely great’ and ‘crappy’ – Guy Kawasaki – April 8, 2019


  1. Most of my direct and extended great grand family members in Europe died in concentration or labor camps under Hitler and Mussolini so I think I can get away with some dark comparisons to say that dictators like Jobs, Hitler, and Mussolini get things done in a definitive way. Jobs and Hitler generally shipped on time, Jobs with various gadgets while the latter with multi-national humans, and Mussolini with the trains themselves.

    Jobs and Hitler were obsessed with aesthetics; Jobs with gadget design, Hitler with Nazi uniforms. Mussolini’s Fascism inspired Hitler to create his version of Fascism so the latter could be said to have copied Mussolini but to a dastardly degree. In this sense, I liken Hitler to Google/Samsung who stole from the innovative Apple.

    While Hitler and Mussolini wanted to improve their world by inflicting pain, suffering, and the elimination of other people, Jobs also wanted to improve his world but by evoking feelings of delight, wonder, awe and the addition of useful technological marvels. In summary, Jobs added while the other two eliminated.

  2. This post is like a buzzfeed clickbait “this simple but amazing trick will…”

    It doesn’t say what the simple thing he did when promoting employees was?

    1. Exactly. What the F is this? He didn’t mind having women in positions of power?! He split people into assholes and geniuses? This is not wisdom, it’s one of his worst traits.

    1. Yeah. Yikes. WTF?
      Wikipedia on “interoception”:
      “Interoception is contemporarily defined as the sense of the internal state of the body. It encompasses the brain’s process of integrating signals relayed from the body into specific subregions—like the brainstem, thalamus, insula, somatosensory, and anterior cingulate cortex—allowing for a nuanced representation of the physiological state of the body. This is important for maintaining homeostatic conditions in the body and, potentially, aiding in self-awareness.”

      Definitely sounds like a good way to evaluate employee skills. What a high-faluting word salad.

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