“Apple Inc. analysts are cautiously optimistic about the company expanding its services business, a move they see as offering long-term growth potential,” Jeran Wittenstein and Ryan Vlastelica report for Bloomberg. “However, Monday’s big media event was seen as lacking key details, and even bulls say it will take a few years for the products to have a material impact on revenue or earnings.”
“Big picture, this strategy aligns with our thesis that Services, not devices, hold the key to Apple revenue and profitability growth over the next 5 years.” However, while the breadth of the services that were launched was “impressive,” the lack of pricing detail makes it difficult to evaluate the financial impact. — Katy Huberty, Morgan Stanley
The event was “materially different” than expected, as it had anticipated the TV service to be available immediately, and for more pricing details to be announced. — Rod Hall, Goldman Sachs
Read more in the full article here.
MacDailyNews Take: The biggest star to bow yesterday was Apple Card.
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The best ways to develop and deliver services are if they are available for and apply to all of Apple’s global customers, and not just a subset of special interest groups.
To only launch products and services applicable/available to the US market, will make the rest of the base feel like being invited to a birthday party and being denied the cake. It also leaves them wondering how much they paid for the party.
The home team will be first always….
There may be exceptions but it will still work like a Mac worlwide.