“When Apple Inc. showcases its much-anticipated pivot into new services next week, Goldman Sachs’s chief executive officer will be on hand — a sign of how the powerhouses of finance and technology see their futures intertwining,” Mark Gurman and Sridhar Natarajan report for Bloomberg.

“David Solomon, who became the investment bank’s CEO in October, has been invited and plans to show up in Cupertino, California, for Apple’s services launch on March 25, according to people familiar with the matter,” Gurman and Natarajan report. “He isn’t currently slated to take the stage, the people said, but his appearance indicates the companies could publicly discuss their partnership.”

“Goldman Sachs Group Inc.’s work with the maker of mobile phones and laptops on a co-branded credit card emerged last year as they push deeper into the financial lives of consumers,” Gurman and Natarajan report. “The credit card is code-named ‘Project Cookie’ inside the New York-based bank, according to a person with knowledge of its work. David Stark, who became a Goldman Sachs partner last year, is overseeing it, the person said. The firm has dozens of people working on the deal, while the Apple side is being managed by the Apple Pay group, people familiar with the matter said.”

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MacDailyNews Take: Better late than never! Can’t wait to sign up (especially if they smartly offer more cash back on Apple products and services)!

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