WWDC 2018 focused on software; new Macs, iPad Pros, and Apple Watches with larger displays coming later

“On Monday, Apple will hold its annual Worldwide Developers Conference in San Jose, where it will lay out its software strategy for the next year and tease future hardware ambitions. Typically when the company upgrades the operating systems that power the iPhone and iPad, Mac, Apple Watch, and Apple TV, it touts enhancements that tie people ever closer to their devices and keep them engrossed in the latest apps and games,” Mark Gurman reports for Bloomberg. “This year, Apple will highlight the opposite: using gadgets less.”

“Apple engineers have been working on an initiative dubbed Digital Health, a series of tools to help users monitor how much time they spend on their devices and inside of certain applications,” Gurman reports. “These details will be bundled into a menu inside of the Settings app in iOS 12, the likely name of Apple’s refreshed mobile operating system, according to people familiar with the plans.”

“Most of this year’s WWDC will still be devoted to making users want to pick up Apple gadgets. The company plans to show off its prowess in augmented reality by upgrading relatively new tools for iPhones and iPads,” Gurman reports. “The focus this year [on Macintosh] will be on integrating more deeply with iOS. The company has been working on a project that would let iOS apps run on Macs, which executives could discuss as early as this year.”

“The company is working on refreshes to the MacBook Pro and 12-inch MacBook with new Intel Corp. chips, and is planning a new low-cost laptop to succeed MacBook Air. But those won’t be ready until later this year, according to people familiar with the plans. Apple is also working on a redesigned iPad Pro line with Face ID, but that’s also expected later,” Gurman reports. “The company is working on a pair of new Apple Watches that keep the overall size of the current models, but include slightly larger, edge-to-edge screens, according to a person familiar with the product’s development.”

Much more in the full article here.

MacDailyNews Take: Apropos for a developer conference.


    1. U Beat me to it …. Pulled the words right out of my mouth..😂😂

      (isnt it funny… we still dont have the charging pads announced last year with the iphones….. . ..and the new iphones are a few months away… lol
      how hard is it to manufacture charging pads… … they are dime a dozen out there)

      And there are so many more examples….. not ‘by the way stuf’ but important stuff.

          1. yojimbo007,

            As you said just today while criticizing the “premature” release of the HomePod:

            “A product in development belongs in the R&D labs….. not consumers hand… A half baked product breeds unfavorable 1st impressions…. and that is ‘bad’.”

    1. We go through this EVERY year. Industry pundits and Apple critics (if those are separate groups) are annually outraged—outraged, I say—when the company fails to introduce a bunch of new hardware at a conference for software developers. Sad.

      1. “We go through this EVERY year.”

        Now that’s what is REALLY SAD.

        “Industry pundits and Apple critics (if those are separate groups)”

        Of course they are separate groups, duh.

        “are annually outraged—outraged, I say—when the company fails to introduce a bunch of new hardware”

        Five years waiting for a MacPro? HomePod released months late after Christmas with half-baked software missing simple speaker pairing? I could on.

        So yes indeed — outrage — absolute OUTRAGE … 😡

        1. As I have observed before, I cannot say anything that GeoB will not argue against. Here, he argues that it is possible for the same product to be released both too late and too early. He argues that software developers who have spent $1599 plus transportation, housing, and food to attend a Worldwide Developers Conference should hear mainly about hardware.

          It is all part of a pattern that rejects evidence-based reasoning in favor of arguments based solely on emotion. Like his idol, GeoB would probably insist that Memorial Day is all about him, that Canada poses a risk to our national security, or that his own statements recorded on video are fake news. He is certainly arguing that the most profitable company in the world is an abject failure. He provides no proof of this, but who needs evidence in a fact-free world?

  1. Macs will be later? Wha, wha what?! That is inconceivable!

    From the biggest Apple Guy to the current organization calling themselves Apple Inc.:

    “Fu@k you!”

    Have a 10 year old iMac on my desk that I’ve been eternally “gonna upgrade next year”. What the hell have I been waiting for? Hindsight might be 20/20, but what blind fools are leading this company now? Have they lost sight of delighting customers by giving them things they didn’t know they wanted, and making crap “just work”? Now they can’t even give me what I _do_ want.

    Give me an under $3000 desktop machine with upgradeable video card. @#$%^! They sure knew what they were doing when they removed “Computer” from their name, that’s for sure.

    1. If you go to an air show expecting the introduction of a new car, you will be disappointed. If you expect a software developers’ conference to be about new hardware, you will also be disappointed.

      Yes, Apple should get its products out faster with fewer bugs, but that has nothing to do with the lack of new hardware introductions at WWDC.

      1. “but that has nothing to do with the lack of new hardware introductions at WWDC.”

        The article mentions possible new hardware.

        Second, as the eternal alternative left crowd would simply say, why not? Stand tradition on its head, move forward, Apple. Given the lack of hardware updates every year, just might be what the doctor ordered …

  2. Tim Cook has picked up where Steve Ballmer left off. There needs to be a serious push to get rid of him before he destroys whats left of the Apple we all loved years ago.

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