Apple’s latest hire should see Siri get seriously smarter

“A day after news broke of John Giannandrea’s departure from Google, it has emerged that the artificial intelligence (A.I.) and search specialist has gone to Apple in what is widely seen as a coup for the tech giant,” Trevor Mogg writes for Digital Trends.

“The 53-year-old Scot will head up Apple’s ‘machine learning and A.I. strategy,’ according to the NY Times, with efforts expected to focus on improving Siri, its digital assistant,” Mogg writes. “At a TechCrunch event in September 2017, Apple’s latest hire described computers as ‘incredibly powerful’ but also ‘pretty dumb … I think we need to work hard to make them fulfill the potential that they have and so that means teaching them to be smarter.'”

“Discussing where he believes technology is heading, the executive also described the likelihood of ‘pervasive computing’ that’s personalized, where computing power is built into the infrastructure throughout the environment instead of taken with us in a device like a smartphone,” Mogg writes. “He pointed to the Google Home smart speaker as an early indication of what’s coming, though now that he’s at Apple, his attention will be firmly fixed on advancing Apple’s recently released, Siri-enabled smart speaker, the HomePod.”

Read more in the full article here.

MacDailyNews Take: Make it so.

Apple hires Google’s A.I. chief to improve Siri – April 4, 2018


  1. Let’s hope his first decree to the Siri team is *NOT*, “Let’s start collecting all the user’s data and parse through it like Google/Alphabet does so we can make Siri smarter based upon all the users’ interactions with everything Apple.” (Well, in actuality, I hope Tim Cook has told him he can *never* make that decree or anything close to it.)

    That attitude and user data collection and use has been a significant factor in how Google has been able to make their digital assistant better at a much faster rate than Apple has been able to do with Siri.

    I’d rather Siri stay dumb than for that part of Apple to become as privacy unfriendly as Google/Alphabet.

    1. What else is he going to say, other than jumping ship before ORACLE owns Android. Oh at 53 there are no new idea’s in his head, the real leading edge idea’s are in a very smart 10 year old’s head who still growing up.

    2. I’m leaning towards him improving Siri where it doesn’t intersect with private data or if it does, keeps all such indexing in the Secure Enclave and have some way of sharing that with all other Siri instances on the user’s other iOS devices.

  2. Ill believe it when i see it….

    Apple had big head strart and look at how they managed it!

    Apple AI from the basic spell check level , to contextual understanding to more sophisticated AI ( like siri) and consistsnt implementation of the Ai across the ecosys SUCKS.. compared to competition.
    Why the hell … ? What kind of delusional thinking and arrogance allows this to happen.
    Along with ignoring education/schools, gamers, pro/power users!

    They better take these damn seriously, act fast and catchup and beyond… its really really concerning to me!

    ( been crying out about these for years now! If i could see it so many years ago along with some others ….. where the F was the management’s mind , those who are raking in 20million + in bonuses annually, where the f were they… blind and floating in lala land?)

    I keep my fingers crossed 🤞 … Hope Tim adjusts managments attitude and direction and performance.. not just hand out shares for shit .

    1. I too am disappointed. Voice control has been touted for years, in Star Trek, in 2001, and in every other sci-fi fantasy. Now it is here and the results are mixed. I never imagined that I would be wasting precious time comparing Cortana with Siri or Alexa. When I want a substitute for my own intelligence and experience, it had better be simple and foolproof, or I’ll fall back and default to myself, which is damn good.

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