Apple needs a new personal assistant

“Alexa has virtually all the market share when it comes to intelligent devices hooked into home automation, and there doesn’t seem to be any indication that it is losing momentum or that its competitors are having any luck encroaching on its market position,” Jason Perlow writes for ZDNet. “But a lot of it has to do with the fact that Amazon’s competition is lame.”

“While Apple has solid speaker hardware that has been praised for its sound quality, the HomePod is hampered by Siri, which is just as stupid and borderline useless now as it was when it was launched six years ago,” Perlow writes. “[Apple]” has plenty of money to buy technology firms that can improve Siri’s intelligence, but there are any number of integration challenges when doing things that way. Money doesn’t solve all your problems.

“Microsoft would be a natural partner in cloud — if only Apple could get past its “not invented here” culture,” Perlow writes. “It would be a total no-brainer for Apple to rip Siri’s brains out and replace it with Cortana and all the back-end services Microsoft has for web and mobile on Azure and Office 365.”

Read more in the full article here.

MacDailyNews Take: Yeesh, Microsoft? No thanks.

Regardless, Apple obviously does need to do something about Siri. Hopefully, they now have it under proper management and are working on it.

In the meantime, as Perlow suggests, iOS users can download Cortana from the App Store and test it out to see how it compares to Siri.

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SEE ALSO:
Siri creator is surprised by how much Apple’s Siri still can’t do – March 9, 2018

24 Comments

  1. All that advance introduction advantage, all that money to perfect it and you still have one of, if not THE, lamest personal assistant? Why that would suggest you also have lame management – but that just couldn’t be! Right?

    1. “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” Steve Jobs.

      No, Apple should not buy somebody else’s technology. That just means that they can’t innovate on their own and they’re buying yesterday’s stuff. Apple needs to invent things. Apple needs to stop spending John Scully style money on R&D with not much productive output.

      This is Tim Cook’s Apple, the caretaker CEO.

  2. This article is simply not true. Nothing is perfect, but Siri on the HomePod works exceedingly well. But yeah I can’t order a new jug of Tide with my HomePod. What a tragedy.

  3. For me it is a TRUST issue. iDo NOT trust, Amazon, iDo NOT trust Microsoft, iDo NOT trust Google & iSure as hell DO NOT trust Facebook.

    My Hue lights work and most important iTrust Apple. You can have the other INTRUSIVE assistants. Nuff said.

  4. Siri is less frustrating when you limit use to very specific commands that you know will work 99% of the time. What is more annoying is Apple’s near vaccum in Homekit peripherals. I’ve been using Koogeek outlets and a lamp adapter with success over the past month, but where the hell is any Apple-branded product? There just isn’t that much Homekit-compatible tech for Siri to fail to turn on (though to be fair it works fine for the products I mentioned, “Siri, turn off bedroom light.”) Goodnight and Happy Easter!

  5. I am interested in how my speakers sound- period. I like flipping might switches and adjusting thermostat on my own, thanks. As long as Siri helps me navigate on the road, I’m happy. Sure, I’d like it to be better and have it prompt more respect but less whining, but in the meantime, it helps. Expectations, Expectations, Expectations. Sure- improve it. Maybe I’ll use it more. For now, it serves me well.

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