“The Nikkei Asian Review wrote on January 29 and February 20 that Apple was ‘slashing’ production of the iPhone X from 40 million to 20 million units for the March quarter,” Chuck Jones writes for Forbes. “These made it appear that the iPhone’s March quarter demand was declining more than it usually does from the December quarter and that the X’s sales were disappointing.”
“When you work through the numbers and compare them to previous March quarter’s new products, it shows that 20 million X’s is more in-line with historical results,” Jones writes. “The fall of 2017 was the first time that Apple launched three new iPhones. Overall the iPhone 8 and 8 Plus did well and helped contribute to iPhone unit sales increasing over 6% year over year on a weekly basis.”
“CIRP, or the Consumer Intelligence Research Partners, estimates that the iPhone 8 and 8 Plus accounted for 24% and 17% of U.S. iPhone sales in the December quarter,” Jones writes. “The bottom line is that the iPhone X was never going to sell 40 million X’s in the March quarter and 20 million is pretty much in-line with historical trends. And even at 20 million X’s Apple should still dominate the smartphone profit pool.”
Read more in the full article here.
MacDailyNews Take: Good advice.
But, don’t totally ignore them. Profit from them!
AAPL is like a buoy. Quick, it’s back on the surface! You there, analyst, and you, too, swim down and tug on the chain! Drag it under… lower, lower… Good! Now, quick, everybody jump on, and we’ll take a ride back up to the top again! — MacDailyNews, January 9, 2012
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At the most basic level, it’s extremely simple: Pump, then dump. Foment, then buy. Rinse, lather, repeat as the SEC sleeps. — MacDailyNews, April 26, 2012
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In what has become the Nikkei’s annual shocker: Apple is decreasing production in the quarter after Christmas. Cue the horror!
Everything in this Nikkei article is conjecture, estimates, and FUD.
This report (as with many of Nikkei‘s Apple-related reports) smacks of a plant designed to depress the price of AAPL. Plain and simple. And Nikkei seems to be the preferred place to do it.
Those who fail to learn from history are doomed to lose money in the stock market. History lesson below. — MacDailyNews, December 30, 2016
SEE ALSO:
Do iPhone X sales spell trouble for Apple? – January 30, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013